Preview

First Day Rhetorical Analysis Essay

Good Essays
Open Document
Open Document
904 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
First Day Rhetorical Analysis Essay
I. Introduction
A. One-sentence hook, enticing your audience to read more (no quotes or rhetorical questions):
Due to its renowned simplicity, consistency, and familiarity, McDonald’s has become a universal staple in everyday life since 1955.
B. Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):
McDonald’s “First Day” ad details a young man’s first day at a new job. The ad follows the young man throughout his hectic day trying to grasp his coworker’s names, job sections and office procedures, culminating in the young man’s need for the familiarity of a McDonalds meal.
C. One-sentence thesis statement offering a blueprint for your essay’s analysis of the rhetorical strategies used to persuade the
…show more content…
Sentence describing a detail from the ad that is part of the rhetorical strategy:
The sounds of constant ringing can be heard in the office background distracting the viewer and instilling a disturbing feeling.
B. Sentence describing another detail from the ad that is part of the rhetorical strategy:
The fact that all the coworkers’ names in the ad rhyme with each other was not coincidental, creating confusion and hindering the young man from remembering their names correctly.
C. Sentence incorporating research quote (including APA in-text citation) that supports your claim about why this strategy works:
Per Barsam and Monahon (2015), "Ambient sound helps set the mood and atmosphere of scenes, and it may also contribute to the meaning of the scene." (p. 376).
D. Sentences explaining how the research supports your claim.
The ad uses distracting sounds to create an atmosphere of discomfort within the office building conversely creating the calming emotion once the disrupting sounds are removed in the restaurant scene.
IV. Body paragraph’s topic sentence, identifying the third specific rhetorical strategy in your thesis:
The use of neutral to dark colors help to create the contrasting moods depicted in the

You May Also Find These Documents Helpful

  • Good Essays

    Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.…

    • 895 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Picking up hitchhikers in upstate New York is illegal. Murray struggled internally while he passed a ninety-two year old on the highway, because he seen too much of his own mother in her just to let her go by. Murray also struggled internally while the older lady explained she was going to Nassau, only three miles away from where she was at. He could not understand why this senior-citizen would be out walking three miles up and down steep hills. Externally, Murray had conflicts with where he was going to drop her off at. She made it clear that she did not want to be taken home, nor did she want to go to the police. The ninety-two year old was confused and embarrassed.…

    • 298 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    triggers the stop, look, and listen aspect of one’s mind. Even the font used on this advertisement…

    • 275 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The introduction of “Survivor Skills: Authenticity, Representation and Why I Want to Teach Reality TV,” by May Friedman, a teacher of critical social work, illustrates through personal experience how reality TV can be utilized in the classroom to supply ample opportunities to apply critical theory. Informal syntax allows the reader to follow the authors argument easily. Simple word flow is favour of the authors reasoning in order to lead the reader to a new point of view. The purpose of this article is to open up the idea of bringing reality TV to a teachers hand as an aid and into the learning environment of students, in order to practice actively applying analyses as case work.…

    • 748 Words
    • 3 Pages
    Good Essays
  • Good Essays

    McDonald’s has been open since April 15,1955. McDonald’s is one of those go to fast food places that pop in mind when you don’t have dinner ready. Most people have been there at least once. McDonald’s advertises mainly through billboards, and commercials on television. The billboards make you think that they have fresh tomatoes and lettuce on their burgers, and fresh apples in the kids meals, and everything is served to you with speed and quality.…

    • 271 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Rhetorical Analysis Essay

    • 884 Words
    • 3 Pages

    “The Carnivore’s Dilemma”, an essay by Nicolette Hanh Niman, incorporates rhetorical elements, such as logos, ethos, and rhetorical questions, in an attempt to convince the audience that meat itself is not the root of global warming. Written from a rancher’s point of view, the essay relies on studies and logic to prove itself. Niman starts out with a short acknowledgement that the meat industry has a hand in the increasingly noticeable global climate change. She then quickly changes gears, stating that the studies that show the meat industry is a major player in global warming only take the prevailing methods of producing meat into account and spews facts that show the flip side of the food industry.…

    • 884 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    This newspaper ad is about food in its local foodstore. Food appeals to another one of our physiological needs. This ad shows pontential consumers how they can have the foods they want and also the foods they need, at a low price. Most food ads either go with cheap prices or instant meals. We have a desire to fulfill this need for food but most of us do not really want to invest hours into preparing a meal.…

    • 483 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ever since the semester started, we have written three major essay, review, report and visual rhetorical analysis. Throughout the semester, I have learned new ideas and methods of writing and learning new punctuation rules and learned the ease of writing within the minimum word limit. Through writing these essays, I have improved on wording, format and grammar.…

    • 667 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing at Mcdonald's

    • 12566 Words
    • 51 Pages

    1.1 Brief History of McDonald's McDonald is a well-established and globally recognized fast food restaurant. McDonald's, or sometimes "McD", has been the people's choice for last seven decades, especially among all its targeted people or customers regardless of age boundary. The two main people who introduced the concept of McDonald's were Mr. Dick and Mr. Mac McDonald from Manchester. They first introduced this concept in San Bernardino, California on 15 May 1940 but this concept was transformed into McDonald's Corporation on 15 April 1955. McDonald's Corporation’s founder was Mr. Ray Kroc, one of the business partners in McDonald's who later bought out the business interests of the McDonald brother’s initial concept. Ray Kroc modified the concept towards reaching more customers and successfully spread the wings of their outlets in U.S.A. and the rest of the world. 1.2 Current information on McDonald's McDonald's has more than 32,000 outlets worldwide serving its entire customer with standardized processes. McDonald's current main menu includes burgers, French Fries, fried chicken, soft drinks, coffee, milkshakes, salads, breakfasts, and desserts. The current Chairman and C.E.O. of McDonald's is Mr. James A. Skinner. McDonald is a fast food restaurant which is gradually compromising all the needs of customers by serving them beyond their expectation because of their solid and deliverable marketing strategies. 1.3 McDonald's…

    • 12566 Words
    • 51 Pages
    Good Essays
  • Satisfactory Essays

    1.Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Visual Effect

    • 591 Words
    • 3 Pages

    The setting of this ad is in the home. The tone of the environment, like the tan wall, the sunflower painting, and the hardwood furniture with the object on top. The tone of the girl’s clothes, the placement of body position with her bending over holding on to the wall, and the party scenery where she is secluded from other party members. The main focus of the ad is on the young woman vomiting the party streamers from her mouth. It’s a waterfall of never ending colorful paper.…

    • 591 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Macdonalds vs Kfc

    • 3335 Words
    • 14 Pages

    Mcdonalds is the world’s largest chain of hamburger fast food restaurants,serving more than 58 million customers daily.Mcdonalds primarily sells hamburgers,cheeseburgers,chicken products,French fries,breakfast items,soft drinks,shakes & desserts.The business began in 1940 with a restaurant opened by brothers Richard & Maurice Mcdonald in san Bernardino,California.The first Mcdonalds restaurants were opened in United states,Canada,Costa rica,Japan,Netherlands,Germany,Australia,France & Sweden.…

    • 3335 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Nonverbal communication speaks louder than verbal communication; therefore, nonverbal communication, such as background music, needs to be sensibly evaluated. As a form of nonverbal communication, background music is capable of influencing a target audience. In advertising, emotions can be shifted depending on the music being played in the background and the same feelings are then transferred to the product, providing a tremendous advantage in business (Dillman Carpentier, 2010). Music can change one’s mood; in the workplace, an improved mood allows employees to be more content and, overall, more productive. In addition, with the right musical selection, the music is able to increase the amount of information an individual is able to retain (Balch & Lewis, 1996). Various aspects from several studies have been examined, demonstrating the power of background music and music in general.…

    • 2275 Words
    • 10 Pages
    Better Essays
  • Good Essays

    McDonald’s is a company that was created in 1948, McDonald’s started with a small menu mainly fast food like hamburger, potato ships, come soft drinks and coffee. Nowadays McDonald’s has a variety of food for all tastes of people, and their products changes depending of the tastes and preferences of…

    • 797 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    presentation aid

    • 1675 Words
    • 7 Pages

    (TRANSITION STATEMENT-This is where you need to use your last point to transition to the Second Main Point)…

    • 1675 Words
    • 7 Pages
    Satisfactory Essays