Toyota Corolla Ad Analysis Rough Draft

Toyota Corolla Ad Analysis Rough Draft In this commercial a cat gets to ride in a new 2013 Toyota Corolla because it has a hurt paw and its owner had to take it to the vet in the new car to get checked out. So the cat immediately becomes love struck by the feeling of the car and how nice it looks inside. So, because the cat loves the feeling of the brand new car and just wants to be inside the car, it realizes that the only way it will be able to get inside and take a ride is to keep getting hurt or in trouble, therefore, the owner has to give it a ride in the new car. And once inside the car, the cat falls in love once again each time it gets a ride. The cat even goes through the most dangerous activities to be able to ride in the nice
Because with the way the economy is today, consumers want a car that is very efficient on gas mileage because they don’t have the funds to use their whole paycheck on gasoline. Unless of course you want a nice muscle car or an off road truck then it’s a different story. The main thing is that people want to be efficient in today’s day and age. And so with the society being more toward efficiency, that’s why all cars are developing engines that save on gas mileage, so people know that most cars are going to be relatively close to the same on gas mileage. So the next thing that people look for is the features, and the feelings of the car and how nice it rides. This Toyota Corolla ad argues how good the car feels inside and how nice it rides by using soft, soothing music, and a partially comical, sensational feeling. By using the genre of music that they do, it creates a very calm mood so the audience is able to relax and feel good about the car while emotionally becoming attached to the cat as well. Also, with the comical features that the ad produces it might cause the viewer to laugh a little and feel good inside. For example, when the cat is being buried because it laid its life
And a big part of the society now is the production of cars that are not only fuel efficient but environmentally friendly. This has a big impact on how companies advertise their cars and products to people of the new generations, especially with women being an essential part of how and why some products are bought. With women being at the head of a family or household they have ultimately the biggest voice in their family’s opinion. So the way that Toyota constructed its commercial was very clever because it emotionally appealed to women by using the sentimental narrative about the cat because women are more likely to become emotionally tied to cats in a very short time unlike men. It showed the importance technology and women have on our culture, and the way we buy things today, and what type of things we are looking for in a new