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Kudler Fine Foods - Marketing Focus

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Kudler Fine Foods - Marketing Focus
Introduction

Kudler Fine Foods is a company that deals with bakery and pastries products, along with providing produce, meats, seafood, condiments, cheese, specialty dairy products, and they also package foods if necessary throughout their many locations within California. Kudler Fine Foods ultimate goal is very similar to all businesses alike, which is to have an excess amount of income over expenditure. According to what is stated on the Intranet for Kudler Fine Foods, their drive as a business, is to always maintain being the best in the business when comes to servicing customers with top high end products (goods and even services produced by Kudler Fine Foods). KFF will also have to understand what the needs of customers are and what they are looking for. Most of the time, or should I say all the time, customers are always relying on the shifting and movements (up or down), of price levels over different periods of time, and the expectations of those price levels, would be a decrease in goods and services mostly all the time. Observing the shifting of price levels is a strategy done by customers as they go through the process of examining two or more companies similar to KFF; in order to discover similarities and differences.

Kudler Fine Foods (KFF) is always working towards the achievement of maintaining the needs of new and regular customers by keeping a certain specified and sufficient standard. Kudler Fine Foods goals or intended outcomes can be realized through the loyalty of their customers; such loyalty would help KFF realize their goals of increasing their store sizes, the extent of their store locations, the actual scope of KFF, and even increasing the number of store locations.

Kudler Fine Foods revenue could increase over periods of time if they were too invest in a program that could track the progress or development of purchases that customers make, and what items are the hot items that customers purchase the



References: Microsoft Dynamics ' CRM, United States. Customer Service. © 2011 Microsoft Corporation. http://crm.dynamics.com/en-us/customer-service Xu, Mark and Walton, John. Gaining customer knowledge through analytical CRM. Wembley, UK. Publication year/date 2005. Pages 955-971. Copyright Emerald Group Publishing, Limited 2005. ProQuest Document ID 234907614 Patterson, Dan. Managing Project Cost Risk. Morgantown, US, 2006. Last updated 2010-06-07. Copyright American Association of Cost Engineers 2006. ProQuest Document ID 208172428.

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