April 23, 2013
Dr. James M. Wood
Strategic Plan Part I
Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.
The organizational mission statement are critical because this defines the company’s philosophy and true identity in establishing a brand image with prospective clients and current customers will perceive as trustworthy. Kudler Fine Foods will redefine a new mission statement to emphasize and reflect the organizational values and morals. According to Pearce and Robinson, “The purpose of a mission statement is essentially to explain the underlying rationale for a company’s existence and regarding what a company’s function is in relation to how the company places itself within society (Pearce & Robinson, 2009). Kudler Fine Foods mission statement is committing to providing customers with the finest selection of the very best foods and wines so his or hers culinary vision can come true (University of Phoenix, 2009).
This mission statement was rock-solid when Kudler Fine Foods was a new start-up business with one small location. As the company has expanded, it is clear the organizational mission for management and employees has to change to implement an entire new mission statement. The company needs to refine the conscious effort
References: Pearce, J. A., & Robinson, R. B. (2009) Strategic management: Formulation, implementation, and control (11th Ed.) New York, NY: McGraw-Hill/Irwin. Stahl, M. J., & Grigsby, D. W. (1997). Strategic Management: Total Quality and Global Competition. Newark, NJ: Blackwell Publishing. University of Phoenix (2009, March) Kudler Fine Foods Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Admin/StrategicPlan2003.pdf