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Marketing Research Analysis: Kudler Fine Foods

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Marketing Research Analysis: Kudler Fine Foods
UOP Week3 Individual Assignment

Week 3 Individual Assignment
Grandison Porter
Marketing Research Analysis
MKT/421 – Marketing
August 19, 2013
UOP Instructor: Dianna Iobst

Marketing Research Analysis: Kudler Fine Foods Kathy Kudler in my opinion has a desire for food preparation and epicurean food, and with this love for food she began the Kudler Fine Foods Company in 1988. Due to her dedication she has productively opened three separate locations for her store, in Encinitas, La Jolla and Del Mar. Kudler Fine Foods sells gourmet-quality foods, like fine wine, cheese and other dairy products, fresh produce, seafood’s and meats, and baked goods. They are accomplishing a lot of feats, and once again due to her progress they …show more content…
“A situation analysis is an informal study of what information is already available in the problem area. (William D. Perreault, 2009).” The induction of situation analysis could be considered a search on the internet or a conversation. Kudler Foods will start with this informal research to locate a new place for their branch. These consist of using the internet to check on other companies that are local to the area and the types of consumers they assist, or chatting with individuals who already know something about Kudler 's business. Other subordinate facts might assist, such as whether or not Kudler 's opposition has flourished or failed in the …show more content…
Industrialized reconnaissance is both unethical and unlawful, but competitive intelligence or the use of public data is usually done ethically, and legally. Competitive intelligence are important to all companies today because it lets businesses do in advance what is believed that their opposition will do and it allows them to see when chances and dangers arise. Competitive intelligence is essential when a business decides on marketing strategies and potential tactics.
Kudler Foods needs to keep in mind that they are not and will not be the only company that is involved in selling epicurean food. Competitive intelligence will also allow Kudler to check on what their competition is doing this way Kudler Foods can provide the products and service that are superior. Although Kudler has what would be considered an advantage in that they are a well-known brand name but it is imperative that Kathy and her group use this benefit to stay ahead and remain cautious about the maneuvers that the opposition was
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