Case: Zappos.com 1. The competitive advantage of Zappos is great customer service that deeply impresses customers and made them purchase repeatedly. This competitive advantage comes from the unique company culture which was carefully promoted. The culture is comprised of a set of values that encourages employees to be positive‚ happy and creative at work. Through well-integrated recruitment‚ training process and team activities‚ it successfully influences employees’ attitude. It works much better
Premium Inventory Supply chain management Supply chain
The company that stood out the most among those listed was Zappos. Having some personal experience with this company‚ it seemed to be the best choice for me. After using Zappos on several occasions for purchases‚ this assignment would allow me to further research it and get an even greater understanding of the company’s culture‚ its climate and what it stands for. At Zappos‚ their belief is “If you get the culture right‚ most of the other stuff – like great customer service‚ or building a great
Premium Customer Customer service Sociology
perusahaan ini sangat terkenal. Di bulan Januari 2010‚ Zappos berhasil masuk jajaran majalan Fortune untuk “Best Companies to Work for”. Zappos dinyatakan sebagai contoh perusahaan terbaik bagi tempat belajaran tentang corporate culture. Perjalanan awal perusahaan ini tidaklah berlangsung dengan baik‚ bahkan hampir mengalami kebangrutan pada tahun pertama berdiri. Namun masalah tersebut merupakan sumber sukses perusahaan ini. Ketika hampir bangkrut Zappos membuat kebijakan-kebijakan “penyelamatan” yang
Premium
Zappos was founded by Nick Swinmurn in 1999. The initial inspiration came when he couldn’t find a pair of brownAirwalks at his local mall.[6] That same year‚ Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online.[8] Hsieh was initially skeptical‚ and almost deleted Swinmurn’s voice mail.[9] After Swinmurn mentioned that "footwear in the US is a 40 billion dollar market and 5% of that is already being sold by paper mail order catalogs‚" Hsieh and Lin decided to invest
Premium Revenue Sales Investment
Science Degree. While Tony was attending school he also worked at a pizza parlor where he managed and sold pizza to students in his dorm. Tony Hsieh who is now the CEO of Zappos‚ helped out the online shoe and clothing company grow to more than one billion in gross merchandise sales over a period of ten years. Amazon.com bought Zappos in a deal in the fall of 2009 and it valued over one billion dollars. Objective 2: Analyze the CEO’s leadership style and philosophy‚ and how the CEO’s leadership
Premium Decision making Leadership
Introduction: In 1999‚ Nick Swinmurn developed the idea of Zappos when he was flooded with frustration from not being able to find a shoe that matched his needs. When he felt that he found the right style‚ he wouldn’t discover the correct size or color. An abundant of issues arose with every story he went to. That is when he decided to create a better avenue for future customers. According to the “In the beginning” blurb‚ online retail transactions were expected to reach nearly
Premium Tony Hsieh Employment
Cited: Bailey‚ Jean. "Happiness as a business strategy." Massage Therapy Journal Winter 2012: 25+. Academic OneFile. Web. 22 Feb. 2013. Chafkin‚ M. (2009‚ May 1). The Zappos Way of Managing. Retrieved from ◦ http://www.inc.com/magazine/20090501/the-zappos-way-of-managing.html McDonald‚ Shelley. "Delivering Happiness: A Path to Profits‚ Passion and Purpose." American Economist 56.1 (2011): 127+. Academic OneFile. Web. 22 Feb. 2013. Reid‚ K‚ Carolina.. "SHOULD
Premium Customer service Happiness Tony Hsieh
1. Company Profile: a. History: Zappos was founded in 1999 by Nick Swinmurn after shopping for shoes and not finding the ones he wanted in a store or online‚ he decided to startup an online shoe retailer. (Zappos‚ Inc.‚ 2010) b. Mission Statement: To provide the absolute best service online. To live and deliver WOW.(Zappos‚ Inc.‚ 2010) c. Employers Expectations: Zappo looks for employees who understand the need for the Zappo core values and are willing to embrace and embody them
Premium Maslow's hierarchy of needs
the latest shoe styles‚ brands and colors. Over the past decade‚ Zappos has evolved to become one of the leading online clothing retailers centered on providing superior customer service. 1. Why was Zappos so successful in its first 10 years from 1999-2009? What evidence is presented in the case of the company’s success? What general‚ highlevel strategies can you identify that lead to their success? Since it’s inception‚ Zappos has grown from a shoe-only retailer to grossing over $1 billion in
Premium Customer service Marketing
Zappos Case Analysis Zappos‚ as we all know‚ is a well- run company that selling shoes‚ as well as other products‚ such as handbag‚ luggage‚ clothing‚ and etc. Why can Zappos achieve such a huge success? Form my point of my view; there are 5 key success factors. Firstly‚ Zappos mainly focus on customer service. For example‚ it provides a WOW experience; the loading speed is faster than other retailer company. Like Hsieh said‚ he regarded customer service as an investment‚ instead of an expense
Premium Customer service Customer Supply chain management