Zappos Swot

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Re:SWOT Analysis of the Culture of is an online shoe store that was created in 1999 by a man named, Nick Swinmurn. Today it is a multi-billion dollar company thanks to its current CEO, Tony Hseih. One of the reasons has become such successful empire is because it got the economics and operations right. The management of is in my personal opinion, a necessity to a happy and thriving company. Their strategy is to find employees that are going to dedicate themselves to the environment and purpose of They rely on passion, purpose, happiness, and emotional connection. If you don’t fit right into this, they even offer a $1,000 quit-that-day bonus. They strive on “weeding out” the employees that don’t extend their positive energy to the company. has a lot of different strengths, all of which play a part in their major success. They are a company that focuses on company culture and hiring passionate employees. Which allows the company to run as Hseih designed it out to. Another strength that aids in success is their demand for effective communication. They also believe the importance and impact of feeling good, for both the employee and customer, is key. Tony Hsieh quickly discovered that becoming successful did not begin with the intention to make as much money as possible. He realized then that he should work towards making it a passion instead of an income."Passion and determination are contagious," he says. "We believe in having a positive and optimistic (but realistic) attitude about everything we do, because we realize that this inspires others to have the same attitude." Which I believe is their biggest strength and most powerful.

The weaknesses that affect are how the way their management affects their outside controls. Amazon just recently purchased for about $1 billion. One weakness they could experience is how’s fun and relaxed work ethic and...
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