UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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Executive summary: The JBD company has got a real great successful in the china’s drinke market. It’s products – the red can wang lo kat herbal tea used to only be sold in Zhejiang and Guangdong province. How can they expend the market to the whole country is truly difficult. There are several successful drink enterprise in China such as Kangshifu or coca cola. Achieve marketing consultation help the JDB to position it’s product and give a new strategy to promote the red can herbal tea to the whole
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Ong (CEO) Duty of care‚ skill and diligence: Ong failed to use reasonable diligence in discharging his duties. He did not inform the Audit Committee (“AC”) of the controversy surrounding the recognition of ISR revenue. For AIP‚ he made unwarranted assumption to consider ‘start of course’ as ‘start of course procedure’ without seeking professional advice. He had inappropriately recognized Franchise Revenue ‚ contributed by flip pathfinders’ agreements‚ albeit knowing that these agreements were
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Good or Bad? In the eyes of Suzanne Wong‚ Vito Corleone is a man who deserves to be admired. He is a man who does well and expects nothing less in return. In Wong’s essay‚ she constantly brings up the deeds he does for everyone. Her reasons about why Don Vito Corleone is such a great role model were very well explained and detailed. She builds up Vito’s character so others can view him as a god like figure‚ hence why his nickname is The Godfather. I do agree with her on some topics‚ but at the
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Hong Kong Comics: Mass Culture? Introduction When I was first given the project topics to study‚ I decided to write a research paper on local comics without a second thought. As a Hong Kong people‚ local comics have took an irreplaceable position in my memory. Reading Old Master Q (老夫子) and Ngau Zai (牛仔) in the public libraries was one of the best memories in my childhood. Hence I want to carry out a study on local comics as a remarkable genre of the local popular culture. However‚ as Ng Wing
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Case #1 “Promotion Seeker” Summary: Wong Chow House started as a noodle restaurant. Its specialty is “Beef Mami”. After studying restaurant management‚ the managing director of Wong Chow House decided to expand the business into a chain of restaurants. After attending a seminar‚ an executive development at the Narte Management and Research Centre M.T Wong also succeeded to establish a flight kitchen that serves practically all airlines which call at Manila under long term catering contracts
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Nokia’s Luxury Mobile Phone Introduction Nokia which is headquarters is located in Finland is a global telecommunications equipment manufacturer (Kwong & Wong‚ 2011). Stephen Elop the new CEO of Nokia announced a new mobile strategy to adopt Microsoft’s new but unproven Windows phone as its primary smart phone operating system (Kwong & Wong‚ 2011). The day of his big proclamation the stock market to a 14 cent dive. Vertu was the luxury mobile phone that was founded by Frank Nuovo in the 1990’s
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Melting Pot Many cultures from different countries have come over to America and made it a “Melting Pot.” Each year in America‚ many immigrants come from different countries and shares their unique cultures with America. As Marin used the term Melting pot in his essay “Towards something American‚” it describes as an unused furnace that does not burn until imported values and lives stop being fed into the system; moreover‚ Marin mentioned that Americans have no culture. On the other hand‚ Taylor
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American Dream. In doing so‚ the change in Supreme Court rulings becomes noticeable to support immigrant rights. In turn promoting a change where they have limitations to their rights and basic approach to immigrants’ rights with the court cases U.S. v. Wong Kim Ark‚ Ins v. Cardoza-Fonseca‚ and Padilla v.
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According to Jeanne Ellis Ormrod (2008)‚ motivation causes people to work‚ directs people’s behavior‚ and keep people engaged in certain tasks. In order to have a richer understanding in the behaviors of organizations‚ I have interviewed two subjects‚ Mrs. Wong and Mrs. Cheng‚ on their career paths. Case 1 Background Mrs. Cheng is a 47 years-old married woman with two daughters. Her daughters are 17 years-old and 13 years-old. Mrs. Cheng is the database marketing manager in PCCW. By making use of the databases
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