Organizational Behavior Case Analysis

Topics: Maslow's hierarchy of needs, Job satisfaction, Hong Kong Pages: 4 (1355 words) Published: April 19, 2011
There are 24 hours in a day. If you are lucky enough, you can have 8 hours of sleep. For the rest of the waking life, you have to work. Your work determines the quality of your life. So, it seems to be an unpreventable destiny for people to fall into the job market. Even if you are a boss of a company, somehow, you are still an employee of your customers. However, the career path varies among different people. The way a company is run reveals the work of its staff and thus leads to the success of a company. Motivation takes an important role in our work. According to Jeanne Ellis Ormrod (2008), motivation causes people to work, directs people’s behavior, and keep people engaged in certain tasks. In order to have a richer understanding in the behaviors of organizations, I have interviewed two subjects, Mrs. Wong and Mrs. Cheng, on their career paths. Case 1

Mrs. Cheng is a 47 years-old married woman with two daughters. Her daughters are 17 years-old and 13 years-old. Mrs. Cheng is the database marketing manager in PCCW. By making use of the databases of current and potential customers to generate personalized communications in order to promote a product or service for marketing purposes. She has worked for PCCW since she graduated from her secondary school in Hong Kong. Her salary is around $30,000. Benefits

Abraham Maslow (1970) formulated the Need Hierarchy Theory. There are 5 categories of needs which form a hierarchy of human basic needs to more complicated one. In Maslow’s point of view, each hierarchy must be satisfied before entering the upper hierarchy. Besides giving the $30,000 salary, the company provides Mrs. Cheng with other extra benefit in order to motivate her to work. For example, the medical cover. Every year, Mrs. Cheng and her family member can enjoy the full payment of certain western doctors and 30 visits to Chinese clinics. Moreover, she can also enjoy dental care at a much cheaper price. Other than...
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