If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. Introduction Wipro Technologies is a global information technology‚ consulting and outsourcing company with 145‚000 employees serving around 970 customers in 54 countries
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Executive Summary Wipro was started as Western India vegetables Products Limited in the year 1945. Eventually the company diversified into various businesses. This Report is written as a part of academic project in which‚ the strategy employed by Wipro Technologies has been studied and understood through various sources on the web. The industry analysis for IT services using Porters Five Force Model has been explained in detail. The report also‚ in detail‚ documents the Milestones‚ SWOT analysis
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by 31 per cent registering revenues of US$ 29.6 billion‚ up from US$ 22.5 billion in 2004-05. • Of the total IT-ITES exports in FY 2005-06‚ IT software and services grew by 33 per cent‚ registering revenues of US$ 13.3 billion • The ITES-BPO segment clocked revenues of US$ 6.2 billion‚ recording a growth of 37 per cent. • Engineering services and product exports grew from US$ 3.14 billion in FY 04-05 to US$ 4 billion in FY 05-06. • Domestic market clocked revenues of US$ 6 billion
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APSM Project – Effective Strategies in Domestic BPO Market Advance Program in Strategic Management Project on Effective Strategies in Domestic BPO Market Project Team Members Mohammad Mohsin Chakradhar Nalam Hemant Kewalya Mohd Anwar Pasha APSM Batch 03 -1- @2010 Indian Institute of Management Calcutta APSM Project – Effective Strategies in Domestic BPO Market Table of Contents 1. 2. ABOUT THE STUDY ------------------------------------------------------------------------------------------------3
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360 degree Appraisal in Wipro. DGM02 – Human Resource Management Biswanath Sen Gupta Regn. No: 2700100018 All India Management Association – Centre for Management Education Management House 14‚ Institutional Area‚ Lodhi Road‚ New Delhi 110003‚ India Tel: 011 - 24617354‚ 24617355‚ 24618107‚ 24618127 Fax: 011- 24626689 INTRODUCTION In 1966‚ at the age of 21‚ Premji took on the mantle of leadership of Wipro. He began his stint in Wipro with a simple Vision – to build an organization
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Analysis 12 Comparative Analysis 14 Wipro’s Strategy to become Global 15 Positioning for Global Strategy 22 Financial Analysis 26 Financial Statistics 28 Road Map of IT 32 BCG Matrix for WIPRO SBU’s 33 Future Road Map of WIPRO 36 Suggestions and Recommendations 37 Bibliography 38 Company overview: Wipro Limited was incorporated in 1945 as Western India Vegetable Products
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Infosys BPO- Operation strategy case analysis Table of Contents Introduction 3 Problem Analysis 3 Possible solutions 4 Case 1 : Dedicated resources for each queue 4 Case 2 : Common pool of resources for each stage 5 Case 3 : Dedicated resources for simple and complex processes 6 Case 4 : Common pool of all queues 6 Observations 7 Assumptions 7 Pricing strategy 8 Productivity Improvement Estimation 8 Recommendations 9 Action Plan 9 Introduction Indian BPO industry
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Initiatives 3 2.1 Wipro Cares 3 2.2 Wipro Applying Thought in Schools 4 2.3 Mission10X 5 2.4 ECO Eye 5 3. Stake holders and CSR initiatives 7 4. Controversies 8 5. Conclusion 8 6. Appendix 9 Introduction Wipro headquartered in Bangalore is one of India’s leading firms which was founded by Mr. M.H Premji. Its business can be categorized under three main headings: • IT‚ BPO‚ R&D and Consulting Services: Wipro Technologies‚ Wipro Infotech • Consumer
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BPO‚ Incorporated BPO‚ INC. is a professional services organization that offers its clients a range of services from risk management/insurance brokerage to management consulting. The EBO is one of BPO’s fastest-growing businesses. Although its revenues have been growing 30% annually‚ the division has had a big loss. And its business is at risk due to its poor customer service. So the Executive Vice President wants an immediate update on the ongoing Six Sigma project to improve the efficiency and
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the Indian BPO industry? Cost‚ people‚ and environment are characterized under competition in the Indian BPO Industry. India ranks first among a host of desirable nations in terms of cost which includes employee cost‚ infrastructure cost‚ management cost and the tax structure. It beats all its competitors on the people front as well. 2. What unique resources and capabilities help Indian BPO firms to compete globally and also enter new markets? BPO providers such as TCS BPO‚ WIPRO GENPACT‚ INFOSYS
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