Wipro Strategy

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  • Topic: Outsourcing, Business process outsourcing, Offshore outsourcing
  • Pages : 11 (3076 words )
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  • Published : October 6, 2008
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Executive Summary
Wipro was started as Western India vegetables Products Limited in the year 1945. Eventually the company diversified into various businesses. This Report is written as a part of academic project in which, the strategy employed by Wipro Technologies has been studied and understood through various sources on the web. The industry analysis for IT services using Porters Five Force Model has been explained in detail. The report also, in detail, documents the Milestones, SWOT analysis, current strategies and the future recommendations for Wipro Technologies. Introduction

Wipro was started in the year 1945 in Maharashtra as an edible oil factory. It used to make Sunflower oil (Vanaspati) and 787laundry soap. Wipro’s expansion into various domains started in the early 70’s. Wipro created and marketed its first home grown PC in the year 1975. During the same era Indian government passed a law which restricted the foreign players from selling the poorly designed PC’s in India. This law made some big players like IBM to leave the country. Wipro as a result got an opportunity to make it self strong in the domestic market and build its R & D which now has become a sustainable competitive advantage. Wipro today is the worlds 4th largest IT services Company. Its cumulative annual growth in last 2 quarters has been around 36%. The company has its presence in 53 countries with an employee pool of 72000. The company has 647 active clients with around 12700 employees working onsite across the globe. Milestones:

1945: Western India vegetables Products Limited
1966: Azim Premji takes over leadership of Wipro at age 21
1975: Wipro Fluid Power is set up to manufacture hydraulic and pneumatic cylinders. 1975- Wipro marketed India's first home grown PC.
1977: Company is renamed to Wipro Products Limited.
1980: Information technology services for domestic market started. 1980: Diversification into Information Technology
1981: Hardware Company is launched
1990: Incorporation of Wipro-GE medical systems
1992: Going global with global IT services division
1993: Business innovation award for offshore development
1995: Wipro gets ISO 9001 quality certification, re-certified twice for mature processes 1997: Wipro gets SEI CMM level 3 certification, enterprise wide processes defined 1998: Wipro first software services company in the world to get SEI CMM level 5 1999: Wipro's market capitalization is the highest in India 2000: Start of the Six Sigma initiative, defects prevention practices initiated at project level Wipro listed on New York Stock Exchange 2001: First Indian company to achieve the "TL9000 certification" for industry specific quality standards, Wipro acquires American Management Systems’ global energy practice, World's first PCMM Level 5 company. Premji established Azim Premji Foundation, a not-for-profit organization for elementary education. Wipro only Indian company featured in Business Week’s 100 best-performing technology companies. 2003: Wipro acquires Nervewire. Wipro Technologies Wins Prestigious IEEE Award for Software Process Excellence. 2004: Crossed the $1 Billion mark in annualized revenues,India’s first RFID enabled apparel store. 2005: Wipro acquires mPower to enter payments space Wipro acquires European System on Chip (SoC) design firm NewLogic 2006: Becomes the world's largest R&D service provider, Acquires Saraware, a wireless R&D service provider from Finland, Acquires Quantech, a mechanical engineering design provider, Joint venture company WMNetServ with Motorola, Net profit for July, August and September rises 48% to $152m (£81m) SPIRIT OF WIPRO

The Spirit of Wipro is the core of Wipro. The Spirit is based on three statements. It means manifesting intensity to win, acting with sensitivity and being unyielding on integrity all the time. 1. Intensity to win

a)Make customers successful

Wipro’s target is to make its customers successful. It’s not about winning at all...
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