Lenovo Strategic Plan

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This thesis practices the baud five powers model theory, the value chain theory, the core competition theory and the SWOT analysis theory to analyze and study the inner and outer surroundings of Lenovo group.

Company background

Lenovo Group was established in 1984 in the Chinese Beijing, the company mainly produces desktop computer, notebook computer, server, printer, palmtop computer, motherboards, mobile phone and other electronic products. Is a leading global PC business, the original Lenovo and IBM's personal computer division and combination. Lenovo reelected since 1997 China's domestic market sales of the first, in 1994 and listed in Hongkong.

Corporate positioning

Associations engaged in the development, manufacture and sales of the most reliable, secure and easy-to-use technology products.Their success is the result of tireless efforts to help customers improve productivity, enhance the quality of life.

Core values

Customer success - we are dedicated to the satisfaction and success of every customer.

Innovation - we pursue innovation that matters to our customers and the company, at the same time, quickly and efficiently to promote its implementation.

Integrity - we always trust, honesty and sense of responsibility, whether internal or external.

Multiple win-wins: we promote mutual understanding, value diversity, and global perspective to look at our culture.

PESTEL analysis

The political environment

Lenovo has strong political background and he national support. Lenovo Group was founded by Chinese Academy of science and technology investment in computing science and technology research, and the Hongkong Lenovo Inc by the Chinese Institute of science and technology of Lenovo Group and Hongkong joint venture founded.

Economic environment

Good economic environment, economic environment consists of factors affect consumer purchasing power and spending patterns, analysis of China's current economic environment, we draw the following conclusion: the financial crisis led to the economic environment of tightening, but the computer industry chain to maintain good growth trend.

Social environment

The social demand for products, China and the world is still great purchasing power, once the enterprise in orbit, the value of the enterprise is reflected.

Technology environment

Lenovo Group was founded by Chinese Academy of science and technology investment in computing science and technology research, and the Hongkong Lenovo Inc by the Chinese Institute of science and technology of Lenovo Group and Hongkong joint venture founded. Chinese Academy of Sciences, computing has more than 1800 kinds of computer professionals, strong technical strength, in the field of computer technology on behalf of the state to the highest level, known as the birthplace of China computer technology.

Legal environment analysis

The domestic legal support, perfect legal system

Nature environment analysis.

China is rich in natural resources, is conducive to the development of the manufacturing industry, traffic facilities are perfect, manufacturing centralized distribution

Five powers model theory

Industry potential the threat of new entrants

The first is the foreign digital giants to enter the Chinese market

The second is now do downstream products suppliers and retailers

The third is a self-contained entrepreneurship in China PC Market

The competition in the industry

Industry concentration is high, growth speed, with the progress of technology, cost and not too much change

All products have a clear positioning; the user is usually on the transformation of existing products.

To improve the productivity of the industry

The computer industry is a high profit and high risk

Substitute product

After China's entry into the WTO, foreign market to improve participation will increase the threat of substitutes for the...
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