TABLE OF CONTENT
1. Executive summary2
2. Company Background2
3. Crirical Success Factor’s Analyses of Toshiba5
3.1. An innovative and talent Chiel Executive Officer5
3.2. Business Strategies6
3.3. Bring “Innovation” to customer10
3.4. Diversity of products11
3.5. Market Position12
1. Executive summary
Electronic products have the long history together with human’s daily activities. At the beginning with the basic products such as: bulb, radio, television, washing machine, refrigerator … the life standard was shifted to a new level. After that, the first personal laptop was produced in 1985; it set a basic step for the developing of high technological products. Gradually, getting together with the developing of economies, the human’s demand about hight technological products is getting larger so there are so many companies founded to satisfy these demands. Some of current famous companies are Samsung, LG, Sony, Toshiba … Today electronic industry has become well-built and it has offered a broad portfolio of products in the global economy, in many countries with many kinds of goods to serve diversified consumer’s demands. Nowadays, the long-standing history combines with the right strategies of the managements; Toshiba is the 8th Most Admired Electronics Company for 2009. In this assignment, firstly, I will give information about the background of Toshiba. Then, I will analyze factors that contribute to Toshiba’s success such as Talented Chief Executive Officer, Business Strategies, Leading Innovation, Diversity of Products and Significant Market Position. In the conclusion, I would like to give my insights about the reasons make Toshiba successful. 2. Introduction
Toshiba Corporation is one of Japan's oldest and largest producers of consumer and industrial electric products in the world. Toshiba was founded by the merging of two companies in 1939.
The first company, Tanaka Seizosho (Tanaka Engineering Works) was established inventors in 1875 by Hisashige Tanaka who was one of Japan’s greatest and he was known as a genius of mechanical wonder. This company also was Japan's first manufacturer of telegraphic equipment. In 1904, its name was changed to Shibaura Seisakusho (Shibaura Engineering Works). During beginning of 20th century Shibaura Engineering Works became a major manufacturer of heavy electrical machinery and had a world industrial power.
The second company, Hakunetsusha, was established in 1890 and was Japan's first producer of incandescent electric lamps. It diversified into the manufacture of other consumer products and in 1899 was renamed Tokyo Electric.
From 1940 to 1975
During this period, Toshiba brought a lot of “first” for the world. They manufactured Japan’s first fluorescent lamps in 1940 and completed Japan’s first radars in 1942. Then, Toshiba completed Japan’s first TV broadcast transmitters and microwave relay systems for television in 1952. In 1954, Toshiba developed the digital computer which will be the firt step to take Toshiba’s involvement in the personal computer industry. Toshiba later brought entertainment to a new level with the introduction of Japan’s first transistorized televisions. In 1970, Toshiba introduced the world’s first color video phone and the world’s first expanded IC color TV the year later. In 1975, the company celebrated its first 100 years. From 1976 to 1990
Toshiba launched the first Japanese word processor in 1978, in the same year they formally confirmed “Toshiba Corporation” as its official name. The company once again introduced several innovative products in different fields including the introduction of the world’s first laptop personal computers in 1985 that brought the computing world into a new age. From 1991 to 2000
In 1995, Toshiba introduced the sub-notebook personal computers and developed the DVD format...