A Study of the Company Apple Regarding the 7 P’s of the Marketing Mix
A study of the company Apple regarding the 7 P’s of the Marketing Mix
8 September 2010
Contents
Introduction......................................................................... 3
Creators/Founders................................................................ 4
Marketing Mix...................................................................... 5
Product.................................................................................. 6
Price....................................................................................... 8
Promotion............................................................................... 9
Place...................................................................................... 10
Physical Evidence................................................................ 11
People................................................................................... 12
Process................................................................................... 13
Conclusion............................................................................ 14
Bibliography......................................................................... 15
Introduction
In the 21st century, Apple is one of the largest companies in the technology market. For many years Apple fought against Microsoft in the home computer market. Today, Apple is a bigger company than Microsoft in terms of turnover.
Apple is an American multinational corporation which is best-known for its hardware and software products. The hardware products are: Macintosh, iPod, iPhone and iPad. One example of the famous software of Apple is iTunes, a proprietary media player application that works with iTunes store and allow customers to download music and offers other features of consumer electronics.
The company was established on January 3, 1976 in Cupertino, California by three people: Steve Jobs, Steve Wozniak and Ronald Wayne. The first product that they
8 September 2010
Contents
Introduction......................................................................... 3
Creators/Founders................................................................ 4
Marketing Mix...................................................................... 5
Product.................................................................................. 6
Price....................................................................................... 8
Promotion............................................................................... 9
Place...................................................................................... 10
Physical Evidence................................................................ 11
People................................................................................... 12
Process................................................................................... 13
Conclusion............................................................................ 14
Bibliography......................................................................... 15
Introduction
In the 21st century, Apple is one of the largest companies in the technology market. For many years Apple fought against Microsoft in the home computer market. Today, Apple is a bigger company than Microsoft in terms of turnover.
Apple is an American multinational corporation which is best-known for its hardware and software products. The hardware products are: Macintosh, iPod, iPhone and iPad. One example of the famous software of Apple is iTunes, a proprietary media player application that works with iTunes store and allow customers to download music and offers other features of consumer electronics.
The company was established on January 3, 1976 in Cupertino, California by three people: Steve Jobs, Steve Wozniak and Ronald Wayne. The first product that they
Bibliography: The company is estimated to have 34,300 full time employees, 2,500 temporary full time employee worldwide and a annual sales of $42.91 billion in 2009, As of 2010 the company has 301 retail stores in ten countries. (Apple Inc,2010) Creators/founders The last one is the newest one where they use two individuals: Mac and Pc and where Mac explains the new features that they do in the company for the products and shows that PC cannot compete with the Mac. [wikpedia, June, 2010] PLACE Borden, N. H. (1964), The concept of the Marketing Mix,, 2002), Marketing Mix Hornmby, T. (2007), The Story Behind Apple 's Newton. . Available from: http://lowendmac.com/orchard/06/john-sculley-newton-origin.html [Accessed: September 7, 2010].