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Maybank History and Swot Analysis

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Maybank History and Swot Analysis

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Company Background

History of Maybank
Maybank have first established its business incorporation at 1960 and after 52 years of operations it is undoubtly that the group has proven its commitment to excellence and innovation to becoming Malaysia’s regional finance leader. It first incorporates on May 31 1960 at Mayson House and are the first that introduced credit scheme at 1964. Maybank debit cards is first launch in 2008, and Maybank visa debit is the first dual purpose bank card that offers both domestic and international acceptance at millions of other merchant worldwide that accepts visa cards.on the other hand Maybank debit card are also the first to introduce reward points offering for debit card payment. For the full summary history for Maybank plase refer to the appendix at the back.

Vision /Mission / Values and Objectives
Maybank’s vision is ‘to be regional financial service leader’ it means they will strike to be the region’s leader in finance services. On the other hand, Maybank’s mission is ‘humanising financial services across Asia’ in other words, they would aim to increase the financial service available now across Asia.

Maybanks have various values which are:
Teamwork: we work together as a team based on mutual respect and dignity Integrity: we are honest, professional and ethical in our dealings Growth: we are passionate about constant improvement and innovation Excellence and efficiency: we are committed to delivering outstanding performance and superior service

Relationship building: we continuously long-term and mutually beneficial partnerships

* Maybank’s objective to develop its awareness in the insurance and takaful sector in some identified growth market aside from Malaysia. (Maybank.com, year 2011)

Maybank is listed in stock...