Wipro Strategic Analysis

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WIPRO TECHNOLOGIES LTD - Term Project STRATEGIC MANAGEMENT

Submitted to Prof. Mr. Veeresh Sharma Submitted by N S Siva Shanmuga Priya 2011012

Indus World School of Business
Greater Noida

Date: 12/03/2012

1

Table of Contents
Content Executive Summary Vision & Mission Statement Page Number 3 4

External Audit

5

Demographic Forces Economic Environment Political and Legal Environment Technical Environment Social Environment Industry Stage Internal Audit Brief History Financials Wipro Technologies deals in following businesses: Group Companies of Wipro Wipro Infrastructure Engineering SWOT Analysis Conclusion References

5 5 6 7 11 11 15 15 16 16 17

21 24 25

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Executive Summary Wipro is headquartered in Bangalore and has 28 development centers across India, Europe and USA and also has 21 offices in USA, Canada, Finland, Taiwan, France and United Kingdom. Wipro has set a vision for itself to become a US$ 5 bn company in the next couple of years. It aims to be top 10 IT companies in the world' top IT company in India, among top 10 most favored employers in the world and to be among the top 5 brands in India. Wipro is a global company with revenues of Rs 30922 MN for the year 2001. The revenues for the company have been growing at an annual average rate of 23% and PAT at an annual average rate of 50%. It employs total of 14000 employees out of which 11500 employees are in IT business. Wipro follows Six Sigma quality systems and is also a SEI-CMM level 5 companies with principal lines of businesses being information technology (IT) and consumer products. It also has other businesses of fluid power, lighting, medical equipment products and financial services.IT, which includes software services as well as hardware products, makes up the largest chunk of business for Wipro. It accounts for 84% of total revenues of Wipro ltd. the Global IT services contributes 57% of total revenues whereas Indian IT services contribute 27% of total revenues. The IT business makes up 84% of the revenues of Wipro Limited and around 93% of its PBIDT. Wipro has a very good client base with over 50 Fortune 500companies and over 100 leading Indian corporates. In software Wipro is headquartered in Bangalore and has 28 development centers across India, Europe and USA and also has 21 offices in USA, Canada, Finland, Taiwan, France and United Kingdom. Wipro has set a vision for itself to become a US$ 5 bn company in the next couple of years. It aims to be top 10 IT companies in the world' top IT company in India, among top 10 most favored employers in the world and to be among the top 5 brands in India. Wipro is a global company with revenues of Rs 30922 MN for the year 2001. The revenues for the company have been growing at an annual average rate of 23% and PAT at an annual average rate of 50%. It employs total of 14000 employees out of which 11500 employees are in IT business. Wipro follows Six Sigma quality systems and is also a SEI-CMM level 5 companies with principal lines of businesses being information technology (IT) and consumer products. It also has other businesses of fluid power, lighting, medical equipment products and financial services.IT, which includes software services as well as hardware products, makes up the largest chunk of business for Wipro. It accounts for 84% of total revenues of Wipro ltd. the Global IT services contributes 57% of total revenues whereas Indian IT services contribute 27% of total revenues. The IT business makes up 84% of the revenues of Wipro Limited and around 93% of its PBIDT. Has emerged as the second largest player and is growing strongly and of toiletries has carved out a niche in the premium segment. Wipro also had an interest in the financial services industry through a subsidiary - Wipro Finance. This has proved to be a drain on the company for the last three years and this year the company has divested a significant portion of this company and it is no longer a subsidiary...
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