Wipro Analysis

Topics: Information technology, Business process outsourcing, Strategic management Pages: 27 (8840 words) Published: November 11, 2010

TopicPage No:

Company Overview 2
Global IT Industry Overview 5
Wipro’s SBU’s 7
Strategic Alliances 8
European Market Perspective 10
SWOT Analysis 12
Comparative Analysis 14
Wipro’s Strategy to become Global 15
Positioning for Global Strategy 22
Financial Analysis 26
Financial Statistics 28
Road Map of IT 32
BCG Matrix for WIPRO SBU’s 33
Future Road Map of WIPRO 36
Suggestions and Recommendations 37
Bibliography 38

Company overview: Wipro Limited was incorporated in 1945 as Western India Vegetable Products Limited under the Indian Companies Act, VII of 1913, which is now superseded by the Companies Act, 1956. It is deemed to be registered under the Companies Act, 1956, or the Companies Act. Wipro is a global IT services company. It has been acknowledged as an offshore provider of technology services by Gartner, Forrester and other research and advisory firms. Wipro provides a comprehensive range of IT services, software solutions, IT consulting, business process outsourcing, or BPO, services and research and development services in the areas of hardware and software design to companies worldwide. The Company combines business knowledge and industry expertise of its domain specialists and the technical knowledge and implementation skills of its delivery team in the development centers located in India and around the world, to develop and integrate solutions which enables its clients to leverage IT for achieving their business objectives. Wipro has three principal business segments: Global IT Services and Products, India and AsiaPac IT Services and Products and Consumer Care and Lighting. Global IT Services and Products segment provides IT services to customers in the Americas, Europe and Japan. The range of its services includes IT consulting, custom application design, development, re-engineering and maintenance, systems integration, package implementation, technology infrastructure outsourcing, BPO services and research and development services in the areas of hardware and software design. The Company's service offerings in BPO services include customer interaction services, finance and accounting services and process improvement services for repetitive processes. Wipro's sales teams are organized in three ways: by the vertical market segment of the client's business; by the geographic region in which the client is located; and by the specific practice specialization or skill set that the client requires. The market for IT services is highly competitive and rapidly changing. India and AsiaPac IT Services and Products segment focuses primarily on meeting the IT products and services requirements of companies in India, Asia-Pacific and the Middle East region. Its suite of services and products consists of the following: Technology Products and Technology integration and management services and outsourcing services. Wipro's offerings include: Availability Services, System Integration, Infrastructure Management and Total Outsourcing and Technology Support Services. Consumer care and lighting business segment focuses on niche profitable market segments and has historically generated cash to support the growth of its other business segments. Products in this segment includes: Soaps and toiletries, Lighting and Hydrogenated cooking oils. The Company sells and markets its consumer care products primarily through distribution network in India, which has access to 2 million retail outlets throughout the country. The primary raw materials for many of its soap and hydrogenated oil products are agricultural commodities, such as vegetable oils. Wipro relies on a combination of patent, copyright, trademark and design laws, trade secrets, confidentiality procedures and contractual provisions to protect its...
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