Wipro Report
CORPORATE SOCIAL RESOPONSIBILITY
of
[pic]
Submitted to
Prof. Rajeev Gowda
[pic]
SUBMITTED By
JAYAPRASAD V 1011243
JEFFERSON KADUVINAL ABRAHAM 1011244
JITESH MEHTA 1011245
Contents 1. Introduction 3
2. Corporate Social Responsibility Initiatives 3
2.1 Wipro Cares 3
2.2 Wipro Applying Thought in Schools 4
2.3 Mission10X 5
2.4 ECO Eye 5
3. Stake holders and CSR initiatives 7
4. Controversies 8
5. Conclusion 8
6. Appendix 9
Introduction
Wipro headquartered in Bangalore is one of India’s leading firms which was founded by Mr. M.H Premji. Its business can be categorized under three main headings:
• IT, BPO, R&D and Consulting Services: Wipro Technologies, Wipro Infotech
• Consumer and Institutional Products: Wipro Consumer Care and Lightning
• Infrastructure and Ecological Engineering: Wipro Infrastructure Engineering
Wipro as an organization recognizes the importance of corporate social responsibility and has taken several initiatives to benefit the stakeholders.
Wipro Model of Good Citizenship[1]
[pic]
Corporate Social Responsibility Initiatives[i]
2.1 Wipro Cares
Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long term benefit to the society. It focuses on two main areas – assisting in disaster management by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement program which would improve the skill set and self esteem of the underprivileged children ; thereby ensuring that they grow up to be independent. Under this scheme, Wipro launched five new projects in 2007-08 which was in addition to the eight ongoing
of
[pic]
Submitted to
Prof. Rajeev Gowda
[pic]
SUBMITTED By
JAYAPRASAD V 1011243
JEFFERSON KADUVINAL ABRAHAM 1011244
JITESH MEHTA 1011245
Contents 1. Introduction 3
2. Corporate Social Responsibility Initiatives 3
2.1 Wipro Cares 3
2.2 Wipro Applying Thought in Schools 4
2.3 Mission10X 5
2.4 ECO Eye 5
3. Stake holders and CSR initiatives 7
4. Controversies 8
5. Conclusion 8
6. Appendix 9
Introduction
Wipro headquartered in Bangalore is one of India’s leading firms which was founded by Mr. M.H Premji. Its business can be categorized under three main headings:
• IT, BPO, R&D and Consulting Services: Wipro Technologies, Wipro Infotech
• Consumer and Institutional Products: Wipro Consumer Care and Lightning
• Infrastructure and Ecological Engineering: Wipro Infrastructure Engineering
Wipro as an organization recognizes the importance of corporate social responsibility and has taken several initiatives to benefit the stakeholders.
Wipro Model of Good Citizenship[1]
[pic]
Corporate Social Responsibility Initiatives[i]
2.1 Wipro Cares
Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long term benefit to the society. It focuses on two main areas – assisting in disaster management by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement program which would improve the skill set and self esteem of the underprivileged children ; thereby ensuring that they grow up to be independent. Under this scheme, Wipro launched five new projects in 2007-08 which was in addition to the eight ongoing