1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? • Architectural paint coating industry currently does not have much that differentiates itself from other paint markets • The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. • The US paint market is divided into three segments: architectural coatings (43%)‚ original equipment manufacturing (OEM) coatings
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Background and Problem Definition: Jones • Blair Company distributes architectural‚ original equipment manufacturing (OEM) paint and paint sundries under its brand name over 50 counties in 4 states of US while operating from its plant and headquarters in Dallas. Changing market and industry trends were posing a threat to many regional companies. JBC competed successfully with other national paint companies banking on its different paint formulation and readily available technology. However survival
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Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
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is based on the extremely high quality and performance of the products. By cutting price‚ Jones Blair will be able to stay competitive in price with other the other products on the market. In 1997 architectural product sales volume was $12‚000‚000. Jones Blair has a current net profit of $1.14 million‚ and to stay profitable it must maintain this amount. $12‚000‚000*.35= $4‚200‚000 If Jones Blair reduced its price by 20% the contribution margin will drop to 15%. New contribution margin
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SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.
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Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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coatings) saw a large decline. Also with customers wanting a thicker coating with less paint at a cheaper cost and strict EPA guidelines; balancing R&D cost and maintaining a strong contribution margin is becoming increasingly difficult. Jones Blair is particularly concerned with how to grow their market share in the Architectural Paint coatings segment. This is the largest of the 3 segments at 43% of the market with minimal expected future growth. The success of this industry is tied to
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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Pontificia Universidad Católica de Chile Facultad de Administración Análisis Caso Jones Blair Company Fecha: 9 Abril 2008 Caso Jones Blair Company Jones Blair Company comercializa preferentemente sus pinturas y artículos varios relacionados en el estado de Texas. En este estado atiende tanto el área metropolitana de Dallas-Fort Worth (DFW) como también al resto de las áreas rurales del estado. Las pinturas de Blair Company son de gran calidad pero a su vez son las de mayor precio en el mercado
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