Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing
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Paper on Jones Blair Company. Submitted by GEMCYN SURAJ‚ Cohort B-33‚ Banner Id @02883877 on 01/16/2013. After perusing the material‚ I find that Mr. Alexander Barrett has a sticky situation. Unless his company does something outstanding‚ it is destined for losses in the future. Unfortunately‚ all his VP’s are off target. Hence‚ I suggest they form small “Blue Ocean” niches to make themselves more competitive. What makes a company unique are its products. So‚ I suggest that R&D should look into
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March 7‚ 2013 Should Singles Adopt? Imagine being a single person with no capabilities of bearing a child. The single life eventually becomes boring‚ so you weigh the options and decide that you want to adopt a child. This will be a momentous moment in your life; you start shopping for the child’s new clothes‚ furniture‚ and prepare your home for this new addition. Now‚ imagine someone telling you that you should not be allowed to adopt just because of your relationship status. You underwent
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countries. Often people might hear each other saying India is under the westernization impact or you are getting modern. The term modernization and westernization are confused with each other. But in fact both are different. The question here arises is what should India opt for? Is modernization better than westernization? Modernization: It symbolizes the shift into a lot of trendy techniques and strategies.It merely means that the betterment and to maneuver forward in an exceedingly positive sense. Hence
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Should the UK adopt the Euro? The movement from the sterling to the euro has been debate for a number of years. The transition has been overlooked in many factors including the economy‚ politics and sovereignty. There have been various views by many political bodies for and against the change over to the euro. ‘Joining the euro would almost certainly mean better conditions for businesses considering long-term investment in Britain.’ (http://news.bbc.co.uk/1/hi/uk_politics/3008201.stm). From the
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