A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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the data & information presented by him in the project has not been submitted earlier. Mrs. Preeti Wadhwa Name of the Internal Guide CERTIFICATE This is to certify that the Project Report titled “consumer behavior on safe drinking water” submitted in the partial fulfillment of the requirement for the award of the Degree of “Master of Business Administration” from “Bharati Vidyapeeth Deemed University‚ Pune”. It has been
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ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
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Maslow’s belief that one set of needs only become important after lower older needs have been completely satisfied has been criticised. This theory highlights the perhaps obvious point that a satisfied need is not a motivator of behaviour. A salesperson who already receives a more than adequate level of remuneration may not be motivated by additional payments. The theory implies that what may act as a motivator for one salesperson may not be effective for another. This follows from the likelihood that
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to persuade buyers to sign purchase orders. a. sales promotion‚ advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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Personal Selling and Sales Management Scope and Importance of Personal Selling In the US‚ 14 million people are employed in sales positions‚ according to the department of labor. Sales personnel include stockbrokers‚ manufacturing sales representatives‚ real estate brokers etc. Most students in this class will have been employed as a sales person. Nature of Personal Selling Gives marketers: * The greatest freedom to adjust a message to satisfy customers informational needs‚ dynamic.
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The evolution of selling: a study of historic and contemporary sales methods and attitudes Selling as an offer of exchange of goods for other items or money exists and accompanies the world’s economy since the very beginning of a human existence. As long as there has been something to sell there have been salespeople taking care of those who might be willing to buy. This occupation requires selling skills as well as specific abilities and characteristics to uncover
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CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix‚ and in personal selling. 6 Identify the seven
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kinds of problems‚ is that international sales position being offered to we as attractive as it looks? Will it really help wer career? Particularly in relationship cultures such as China‚ relationship marketing‚ built on effective communications between the seller and buyer‚ focuses on building long-term alliances rather than treating each sale as a one-time event. Designing the Sales Force Based on analyses of current and potential customers‚ the selling environment‚ competition‚ and the firm
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