Study of Pure It in Hul

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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER

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A Project Report

Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration

2009-2011

Submitted By: Under the Guidance of:

JUNAID AHMAD MRS.ANJALI SHARMA

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BHARATI VIDYAPEETH UNIVERSITY

INSTITUTE OF MANAGEMENT & RESEARCH, NEW DELHI

An ISO 9001:2008 Certified Institute

“A” Grade Accreditation by NAAC

CRISIL GRADING-MBA PROGRAMME

A* - National level

A** - State level

STUDENT UNDERTAKING

This is to certify that I have completed the Project Report titled “consumer behavior on safe drinking water” under the guidance of Mrs. Preeti Wadhwa in the partial fulfillment of the requirement for the award of Master of Business Administration of Bharati Vidyapeeth University, Pune. This is an original piece of work & I have neither copied from anywhere nor submitted it earlier elsewhere.

Junaid Ahmad

Students Signature

CERTIFICATE

This is to certify that the Project Report titled “consumer behavior on safe drinking water” submitted in the partial fulfillment of the requirement for the award of the Degree of “Master of Business Administration” from “Bharati Vidyapeeth University, Pune” under my guidance & direction.

To the best of my knowledge and belief the data & information presented by him in the project has not been submitted earlier.

Mrs. Preeti Wadhwa

Name of the Internal Guide

CERTIFICATE

This is to certify that the Project Report titled “consumer behavior on safe drinking water” submitted in the partial fulfillment of the requirement for the award of the Degree of “Master of Business Administration” from “Bharati Vidyapeeth Deemed University, Pune”.

It has been completed under the guidance of Mrs. Preeti Wadhwa (Internal Guide) and Mr. Saurabh Misra (Corporate Mentor).

We are thankful to in HINDUSTAN UNILEVER – PURE IT for having allowed our student to undergo project work training.

Dr. Sachin. S. Vernekar

(Director)

PREFACE

The project “Various financial products and portfolio management” deals with the study of various financial instruments present to invest and how to prepare an effective portfolio.

This project report also describes the consumer behavior on safe drinking water.

If chosen correctly, and the study of consumer behaviour, implemented judiciously has the ability to raise productivity and profits of company.

The project documentation is divided into 6 sections- introduction, research methodology, conceptual discussion, data analysis, findings & suggestions and conclusion.

▪ The first section provides an introduction to the profile of the organization, the problems, competitor’s information and lastly the SWOT analysis of the organization. ▪ The second section deals with the methodology, the scope, managerial usefulness and other issues. ▪ The third section deals with the conceptual discussion. ▪ The fourth section deals with the data analysis with diagrammatic representation. ▪ The fifth section deals with the findings and suggestion. ▪ The last section deals with the conclusion.

Junaid Ahmad

ACKNOWLEDGEMENT

As any one who has made a project work, it is quite impossible to acknowledge by name every individual who has played some part in this project. I feel it difficult to express in words my profound sense of gratitude to most respected persons who helped me to make this project possible. I acknowledge my gratitude to respected faculty Mrs.Preeti Wadhwa. She was kind enough to suggest improvement in this project and make it broad, impressive and easy to understand.

I would also like to thank my guide in the company Mr.

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