Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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Wheel since its inception and the reasons for the success of the brand. Answer: In 1987‚ HUL launched its very famous product Wheel detergent. The Strategies followed by HUL to reach a point of success with the brand were: A. Innovative Segmenting Strategies : Rural markets present a great opportunity to a company as well as impose major challenges‚ yet i) HUL experimented with innovative methods to reach the rural market. ii) Utilized a single distribution channel to penetrate
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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(59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales of hitherto typical urban kitchen gadgets such as refrigerators‚ mixer-grinders and pressure cookers. According to a National Council for Applied Economic Research (NCAER) study‚ there are as many ’middle income and above’ households in the rural areas
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Decision sheet Abhisek Kishor – Section A 1. What are the key features of Project Shakti? Provide access to untapped rural markets and develop HUL’s brand through local influencers. Target customers- Rural population‚ by providing micro enterprise and partner with SHG’s (self help groups) and is aimed at Scaling up its operations. Shakti Vani - trained
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HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city * The company directly covers more than 2mn outlets in the
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CHAPTER 23 Pure Competition A. Short-Answer‚ Essays‚ and Problems 1. How does pure competition differ from other basic market models? 2. What are some examples of the four different market structures? 3. What are four characteristics of pure competition? 4. How would you describe the demand curve for the purely competitive firm? For the industry? 5. What is the difference between average‚ total‚ and marginal revenue? What is the shape
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Strengths Weakness Opportunism Threats INTRODUCTION Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications
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revenues. The accountant adopts the procedure of recognizing revenues at the time a certain critical event takes place. The sales (or accrual) basis is the most widely used method for recognizing revenues. Revenues are assumed to be earned at the time the sale is made‚ even though the cash may not have been collected from customers. For companies that produce to open stock‚ the sale is the critical event for revenue recognition. Even though value is added to goods through the production process‚ these
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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