BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR ￼Page 1 of 4
￼November 15, 2012
￼SYNOPSIS ON MIS IMPLEMENTATION IN HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent,Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. CHALLENGES AND OPPORTUNITIES
If a retailer’s shelves are void of a manufacturers product, he will simply fill them with a competing product says KS Arun Kumar, IT Group Manager, Hindustan Unilever Limited (HUL). This challenge of ensuring that the business is optimised to cater to the ever-changing market demands is an issue that HUL is deeply familiar with. Established in 1931, this stalwart of the India FMCG market is a subsidiary of the world renowned Unilever Group. Behind HUL’s vast business footprint...