Index Abstract: 2 Market orientation: 2 Benefits of market orientation 3 Barriers to marketing orientation 5 Market orientation concept for new business: 6 Effects of market orientation on the existing business: 7 Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages
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Sexual orientation is the nature of sexual or erotic desires that is the direction of an individual’s sexual desires and emotions towards members of the opposite sex (homosexual)‚ members of the same sex (homosexuals) and in some instances both (bisexual). In simple terms it is the sexual preference of individuals. Several factors have been listed by vast majority of sexuality researchers. Most dominant among the listed causes are genetic/biological‚ social influences and psychological factors. The
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Modern day Quality Assurance in an organization is focused on Total quality approach which is the result of the evolution of contributions of certain pioneers of Quality and Quality thoughts i.e. the Quality experts /gurus (Smith‚ 2009; Sallis‚ 2002). These include: Edwards Deming‚ Frederick Winslow Taylor‚ Walter Shewart‚ Joseph Juran‚ Genichi Taguchi‚ Admiral Hyman Rickover‚ Philip Crosby‚ Kaoru Ishikawa‚ Armand V. Feigenbaum‚ among others (Sallis‚ 2002; Smith‚ 2009; Suarez‚ 1992). The Total
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Market orientation perspectives include the decision-making perspective (Shapiro‚ 1988)‚ market intelligence perspective (Kohli and Jaworski‚ 1990)‚ culturally based behavioural perspective (Narver and Slater‚ 1990)‚ strategic perspective (Ruekert‚ 1992) [1] and customer orientation perspective (Deshpande et al.‚ 1993).[2] The two most prominent conceptulizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) considers
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The evolution of marketing concept is from production orientation to sales orientation‚ continuously it becomes market orientation and societal market orientation (Pride et al. 2007). So‚ the purpose of this essay is to discuss what market orientation is and whether market orientation is sufficient for business success in the business world. This essay has divided into three parts‚ which are introduction‚ body and conclusion. Market orientation is “an organisationwide commitment to researching and
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Orientation Training Program for New Employees 1. Introduction Orientation is the pre-job phase of training. It introduces each new employee to the job and workplace as soon as he or she reports to work. The primary purpose of orientation is to tell new staff members what they want to know and what the company want them to know. Idaman Development Corporation (IDC) was incorporated on the 01st January 2009 to undertake the development of Idaman area of Taman Ibukota. IDC focuses to plan‚ develop
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What are the qualities of a good entrepreneur? It is known that‚ in the context of the creation for profit-enterprises‚ entrepreneur is often synonymous with founders. An entrepreneur will face many obstacles‚ challenges and difficulties in business operation. To be successful‚ a good entrepreneur will need have some extraordinary abilities. So what is an entrepreneur? The entrepreneur‚ with his dream and will to found a private kingdom‚ to conquer adversity‚ to achieve success for its own sake
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Orientation Training Blanchard & Thacker (2010) describe how orientation can be described as the type of activities that an individuals or organization may seem most interested in and can give most attention. Orientation training can be described as training designed for newly hired employees to allow them to understanding the organizations operations. Also‚ orientation training give new employee’s opportunities to learn polices and procedures for making decision and activities of various units
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have become too much and we often struggle to cope with the pressures placed upon us. 2.2 Factors that cause exam related stress are factors such as inadequate preparation. When you are unprepared for your exams and you haven’t studied enough or covered all the work material you are bound to be stressed. Inadequate preparation such as last minute studying also contribute to exam stress and anxiety. Another factor that enhances exam stress is pressure from family. Students are constantly stressed by
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Theories of Criminal Behaviour and the Factors that Contribute to them There are three theories that are thought to contribute to criminal behaviour. These are; biological‚ sociological and psychological. The two that I will be looking at are biological and psychosocial. Crime is when a person breaks a formal code of conduct. They can be formally punished for the crime that they have committed. An act that is unlawful in one country may not be deemed a crime in another country. The psychological
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