Introduction FIJI Water LLC is a U.S. based company‚ that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour‚ the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008‚ FIJI Water marketed its bottled mineral water in about a dozen countries in North America‚ Asia‚ Europe and the Middle East. It was marketed as FIJI Natural Mineral Water in Europe
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To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially responsible is to understand
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QUESTIONS: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY 1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times‚ how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible
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International Management – 4th Case Study Summary – Fiji Water and Corporate Social Responsibility: Green Makeover or”Greenwashing”? 1. Introducing the Case The case traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary‚ Natural Waters of Viti Limited‚ the first company in Fiji extracting‚ bottling and marketing‚ both domestically and internationally‚ artesian water coming from a untouched ecosystem in the main of Fiji Islands. It takes us through the growth and
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2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA laugesjd@mcmaster.ca Abstract — Unknown to most North American consumers‚ a mobile data and Internet service in Japan called i-mode has been highly successful in that country for the past decade. Unfortunately‚ mobile data services in North America have
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Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13‚ 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit‚ actual product and augmented product. Lastly‚ I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water‚ they are buying more than just bottled
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To: FIJI Water From: Alex Nash Date: March 15‚ 2011 Subject: Carbon footprint analysis and solutions FIJI Water has always been proud of its environmentally friendly image. The company has always honored its corporate social responsibilities by being involved with many environmental groups and is currently partnered with Conservation International‚ an environmental organization engaged in a large-scale rainforest conservation project in Fiji. During the past couple of years FIJI Water
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Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
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FIJI Water: Corporate Social Responsibility and Green Washing Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers‚ in this circumstance water‚ they are compelled to give back as much as they take away. The issue companies have to deal with is whether
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2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen Yufei Yuan McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA laugesjd@mcmaster.ca McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA yuanyuf@mcmaster.ca Abstract — Unknown to most North American consumers‚ a mobile data and Internet service in Japan called i-mode has been highly successful
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