What Are The Different Types Of Buyers And Consumers How Does The Type Of Buyer Or Consumer Impact Marketing Strategy As Part Of Your Response Consider The Characteristics Of Buyers And The Factors Essays and Term Papers
tremendously in age, income, education, tastes and other factors. Marketers must understand howconsumers transform marketing and other inputs into buying responses. Consumer behaviour is influenced by the buyer's characteristics and by the buyer's decision process. Buyercharacteristics include...
, but understanding the why of buying is very difficult, because those reasons are usually locked deep inside the consumer’s mind.
i. Understanding howconsumers respond to varying marketing messages starts with the stimulus-response model of buyer behavior found in Figure 5-1...
—first the four Ps, and then the six Ps: • Product: What are you selling? (It might be a product or a service.) • Price: What is your pricing strategy? • Place or distribution: How are you distributing your product to get it into the marketplace? • Promotion: How are you telling consumers in your...
to spring up, ranging from a matter-of-fact selling relationship to a deep personal friendship.
c. Response- The buyer may feel under some obligation for having listened to the sales talk.
5.2 Factors in Setting the Marketing Communications Mix:
Companies must consider several...
In consumer behaviour we consider not only wh y, how, & what people buy but other factors such as where
, how often, and under what conditions the purchase is made. An understanding of the buyer behaviour is
essential in marketing planning & programmes. In the final analysis...
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to...
ProcessHow the consumer responds to various marketing efforts | -Buying attitudes and preferences- Purchase behaviour: what the buyer buys, when, where, and how much- Brand & company relationship |
Characteristics Affecting Consumer Behaviour are:
* Culture & Sub- culture
psychological characteristics, as shown in Figure For the most part, marketers cannot control such factors, but they must take them into account. B. Factors influencing consumer behavior Markets have to be understood before marketingstrategies can be developed. People using consumer markets buy
, they are: What do consumers buy? Where do they buy? When do they buy? Why do they buy? How do they buy? Who buys? The main question for marketers ask is: Howdoesconsumersresponse to the organisations various marketing efforts? Buyer behaviour is the start of the stimulus-response model of buyer...
can be used in undertaking such an analysis.
* With reference to models and products of your choice, describe both the Consumer Buying Process and four common types of behaviour that consumer’s exhibit.
* Explain, using examples, how marketers try to influence consumers at the different...
buyer’s decisions process itself aﬀects the buyer’s behaviours.
Factors Influencing Consumer
Buyercharacteristics will be looked at ﬁrst, how they aﬀect buyer behaviour and the buyer decision
Factors inﬂuencing consumer behaviour
arketing Management, Kotler...
, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the companies, whereas the environmental stimulus is given by social factors, based on the economical, political and...
superior customer value.
e. Market segmentation: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs.
f. Market segment:A group of consumers who respond in a similar way to a given set of...
Why study Consumer Behavior?
1.If marketers understand why and how individuals make their consumption decisions, they are better able to shape their marketingstrategies.
. Studying CB helps marketers understand consumer perceptions about a particular product or range of products.
size of your segment is large enough to warrant as a segment and large enough to be profitable
Segments should be different in their response to differentmarketing efforts (Marketing Mix).
Bases for Consumer Market Segmentation
There are number of variables involved in consumer...
satisfaction of buyer needs? How?
3) Which marketing functions must be absorbed in order to make the change?
4) Does the organization have the resources to perform the new functions?
5) What effect will the change have on other channel participants?
6) What will be the effect...