Factors affecting impulse buying behavior in FMCG Sector Thesis submitted for the partial fulfillment of Masters of Business Administration By Akanksha Kothari A-04 Bhumika Prajapati A-16 Deepthi Edward A -19 Parth Sarthi A-38 Prashant Dwivedi A-41
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Consumer behaviours Who are the firm’s current and potential customers? IKEA’s current and potential customers are male and female consumers who are in their early teens to mid-70. Consumers who make their purchases at IKEA may be renovators or interior-designer‚ empty nesters‚ or just customers who want to decorate their home. Renovators or interior designers may make their purchases at this store because it provides stylish‚ functional‚ low-cost furnishings that customers can assemble themselves
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Running Head: BRANDING & CONSUMER BUYING BEHAVIOUR Influence of Branding on Consumer Buying Behaviour [Name of the writer] [Name of the institution} Table of Contents Chapter I: Introduction 4 Introduction 4 Research Objectives 6 Purpose Of The Study 7 Consumer Support for Imporved Working Conditions 8 Hypothesis 10 CHAPTER II: LITERATURE REVIEW 11 Anti-dandruff Labeling Campaigns and Consumer Behavior 11 A Case Study 21 Introduction 22 Method 24 Results 25 Discussion 31 CHAPTER
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Name of product PANEER CONTENT Introduction Company profile Objectives Scope of study Questionnaire Data collection Data interpretation and analysis Observation and findings Recommendations Conclusion Introduction Paneer‚ the indigenous variety of soft cooking type cheese‚ is obtained by the heat And acid coagulation of milk at relatively higher temperature. The chemical and physical Changes in casein and whey proteins brought about by the combined action of heat and acid
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Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans‚ social media in not only about people reading and disseminating
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difference in sales prospects of a product. Advertising effectiveness is measured by the role the advertisement has played in making the product a real success and how well it has connected with the customers. For print media it is very important to see how well it is doing in communicating itself to the customers. Ad effectiveness helps the advertiser to understand it gives way to make appropriate steps thereby enhancing the effectiveness of the print media. The research paper deals with the study of effectiveness
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Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion‚ presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A
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1 Formatted: Justified RENTAL AGREEMENT Formatted: Justified THIS AGREEMENT made this 14 th Day of September 2014‚ by and between Mr. Hemant Zaveri having permanent address at A/3‚ Siddhachakra Flats‚ Opposite Sudama Resort‚ Pritamnagar‚ Ellise Bridge‚ Ahmedabad‚ herein called “Landlord‚” and Mr. Divyesh Mandavia having permanent address at D-84‚ Street No.7‚ Kalvibid‚ Bhavnagar-364002 herein called “Tenant.” Landlord hereby agrees to rent to Tenant the dwelling located at D-301‚ Sharan
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Retail merchandising is the process used in order to conduct retail sales. As part of the process‚ the merchandiser pays close attention to the types of products offered for sale‚ how to best present those products to consumers‚ and determining what is a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location‚ the Internet has now made it possible to apply these same basic principles in a virtual setting. The
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