Consumer Buying Behaviour of Icecream

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Name of product
PANEER

CONTENT
Introduction
Company profile
Objectives
Scope of study
Questionnaire
Data collection
Data interpretation and analysis
Observation and findings
Recommendations
Conclusion

Introduction
Paneer, the indigenous variety of soft cooking type cheese, is obtained by the heat And acid coagulation of milk at relatively higher temperature. The chemical and physical Changes in casein and whey proteins brought about by the combined action of heat and acid treatments, form the basis of paneer making. When milk is acidified, the Colloidal calcium phosphate in the case in micelles progressively solubilises and aggregation of the casein occurs as the isoelectric point is approached. In milk of Normal pH, the casein micelles are stabilized by hydration and steric repulsion due to their negative charge. On acidification the micelles become unstable and aggregate as a result of charge neutralization, leading to the formation of chains and clusters that are linked together to give a three-dimensional network. In milks preheated at high temperatures (90oC), gelation occurs more rapidly at a higher pH than in Unheated milk. Interaction of whey proteins with casein micelles on heating milk at its natural pH may increase the hydrophobicity of the micellar surface and reduce the hydration barrier against aggregation, thus allowing aggregation and gelation to occur at a higher pH than in unheated milk. Heating milk also results in dissociation of k-casein from micelles, and this could further sensitize the-s-casein framework to calcium-induced aggregation. The development of typical rheological characteristics of paneer could be due to the intensive heat induced protein-protein interactions.

Company profile

Advantages
Kids crave for it, oldies love it and so does everyone else. You might love it or hate it but you cannot ignore it. I am talking about Paneer! It is one food item which is prepared in the household of every...
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