Questionnaire on Market Potential for Icecream
‘A STUDY ON MARKET POTENTIAL FOR MILMA ICE CREAM AT PALAKKAD’
Submitted to
HARISH UC
Submitted by
SHINE-M
PROFILE OF PALAKKAD DAIRY
Malabar Regional Co-operative Milk Producers’ Union Ltd.,
Kalleppully, Palakkad – 678 005
A BRIEF NOTE ON MRCMPU LTD., PALAKKAD DAIRY
INTRODUCTION
MRCMPU LTD., Palakkad Dairy is one of the three dairies under Malabar Regional Co-operative Milk Producers’ Union Limited. This dairy came in to existence in 1967 as Palakkad Co-operative Milk supply union limited under the Madras Co-operative societies Act. In 1978 KLD & MM Board had taken over this dairy and it was under their control until 1983 .In 1983 Kerala Co-operative Milk Marketing Federation Limited taken over this dairy from KLD & MM Board. But when MRCMPU was registered on 29-06-1989 with the motto “Farmers Prosperity through Consumer Satisfaction”, this district also came under malabar region. And so on 01-08-1990 Malabar Regional Co-operative Milk Producers’ Union Ltd., taken over this dairy and it started functioning very smoothly and achieved success in each and every step. This dairy is located at Kalleppully which is 5 Km away from Palakkad Town. Under this Dairy Two Milk chilling Plant are also functioning, one at Attappady, which is both a tribal and hill area, and the other at Pattambi.
Capacity o f the Dairy was 6000 Litres /Day when it started to function. Later on it has expanded to 40,000 Litres/Day. And now it is 100,000 Ltrs/Day. The Capacity of Attappady Chilling Plant was initially 2000 Ltrs/Day now it is 10,000 Litres/Day.
THE MAJOR ACHIEVEMENTS ARE: 1. Installation of a new pasteuriser with a capacity of 10,000 litres/hour. 2. Installed new pouch filing machine so that we can pack and sell up to 70,000 litres of milk/day 3. Installation of new
Submitted to
HARISH UC
Submitted by
SHINE-M
PROFILE OF PALAKKAD DAIRY
Malabar Regional Co-operative Milk Producers’ Union Ltd.,
Kalleppully, Palakkad – 678 005
A BRIEF NOTE ON MRCMPU LTD., PALAKKAD DAIRY
INTRODUCTION
MRCMPU LTD., Palakkad Dairy is one of the three dairies under Malabar Regional Co-operative Milk Producers’ Union Limited. This dairy came in to existence in 1967 as Palakkad Co-operative Milk supply union limited under the Madras Co-operative societies Act. In 1978 KLD & MM Board had taken over this dairy and it was under their control until 1983 .In 1983 Kerala Co-operative Milk Marketing Federation Limited taken over this dairy from KLD & MM Board. But when MRCMPU was registered on 29-06-1989 with the motto “Farmers Prosperity through Consumer Satisfaction”, this district also came under malabar region. And so on 01-08-1990 Malabar Regional Co-operative Milk Producers’ Union Ltd., taken over this dairy and it started functioning very smoothly and achieved success in each and every step. This dairy is located at Kalleppully which is 5 Km away from Palakkad Town. Under this Dairy Two Milk chilling Plant are also functioning, one at Attappady, which is both a tribal and hill area, and the other at Pattambi.
Capacity o f the Dairy was 6000 Litres /Day when it started to function. Later on it has expanded to 40,000 Litres/Day. And now it is 100,000 Ltrs/Day. The Capacity of Attappady Chilling Plant was initially 2000 Ltrs/Day now it is 10,000 Litres/Day.
THE MAJOR ACHIEVEMENTS ARE: 1. Installation of a new pasteuriser with a capacity of 10,000 litres/hour. 2. Installed new pouch filing machine so that we can pack and sell up to 70,000 litres of milk/day 3. Installation of new