Unit 3 Marketing Assignment 6 Introduction The marketing mix is what provides the framework for developing marketing plans. The marketing mix for physical goods is generally accepted as being made up of four parts‚ these are: 1. Product: A product is anything that can be offered to a market to satisfy a want or need. Product includes Physical goods‚ services‚ experiences‚ events‚ persons‚ places‚ properties‚ organisations‚ information and ideas. It is therefore the combination of goods and services
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P3 Explain how businesses are classified using local and national examples For this part of my coursework I am going to find out about three different sectors which are primary‚ secondary‚ tertiary. For each of them I will give two examples for each local and national businesses. Primary Sector The activities of businesses in this sector are all involved with producing or obtaining raw materials or natural products from land or the sea. The main categories are shown in the following
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Marketing into To make a product appeal to the right person‚ a marketer would start by segmenting the market‚ and then target a single segment or a group of segments. Market segmentation is segmenting markets into homogenous groups of consumers‚ with every group reacting in a different ways to the marketing mix. Market segments should be created in that way that difference in buyer behaviour within each segment is as small as possible. This will hopefully ensure every segment can be targeted using
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Marketing is by definition‚ “the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. It is recommended within a company that every member is aware and partly responsible for the marketing strategy. Adopting the Marketing Concept or being Market Orientated is not the only option into which a company can progress down. The other three areas are‚ 1. Sales Orientated – where by the main focus of the company is selling whatever the product is and
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Spencer’s‚ BBC and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals. The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks
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Introduction We are the marketers of Ajisen Ramen. After completing the current marketing analysis and identifying the marketing objectives‚ we identified that the target market is upper age group who concern about health and safety. The marketing objectives are winning the honor of one star or above from MICHELIN Guide within 5 years‚ increasing 15% market share among upper age group within 1 Year and differentiating from others through creating healthy Japanese dishes and atmosphere. In order
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Unit 7 Task 4 P3 There are many different social‚ biological and social reasons women’s health differentiates to men’s. Women are shown statistically to live longer than men although men have better health then women‚ I am going to talk about the different reasons why women’s health is statistically worse then men’s. I am going to group them as Social‚ biological and emotional reasons for women’s ill health. Social Reasoning for women’s ill health First of all women are shown to be more
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100% of 15-34 year olds in the UK use YouTube every month... We can all agree that 100% is a lot can’t we? Let’s think about what the afformentioned attention grabbing statistic could and should mean to businesses looking to market their product or service. this stat shows that the medium of video is a pretty powerful one and signifies the importance of reaching your audience through the magic of film. is it really enough to just have a website for your business these days? A video format is an
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Maximilian van Gaalen 1IBS3 S. Demmer Unit 9 Part 1: Promotional Mix The two organisations i’ve chosen are Apple and KLM. Every branche in the business uses promotion. Why? Because promotion is the way to get your products known by the segment the company is aiming for. The promotional mix (A business’s total marketing communications programme) has different elements‚ such as: Advertising‚ Companies use advertising as part
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P3 In this assessment I will be explaining recent demographic change within their home country. Demographic is a term used to describe the study of changes in the size and structure of the population. The demographic examine wider changes in the population. Through researching looking at older people and how they caused demographic changes in home county (England) i have found out that now people will live much longer‚ more than they used to. Throughout year’s things like the health care and the
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