How To Btec Business Level 3 Unit 3 P3 Business

The three businesses that I have chosen are Marks and Spencer’s, BBC and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals.

The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks and Spencer’s has doubled their sales since the website launch a decade ago. One of their aims is to make a certain amount of profit so they are achieving this by the online websites and the sales that they make. Marks and Spencer’s are improving their websites all the time and also they are trying to update their page regularly. Their website layout and elegant colours make the page look more welcoming to the customers and their aim is also to keep the customers coming and buying regularly from their website.
This website is a non commercial website because it doesn’t sell any products to the general public and instead gives valuable information such as the weather, news, sports news or educational information such as helping with studies like the BBC bite size website. The website might not be filled with bright colours or doesn’t look very nice but it is mostly used for the news or public information that it displays. BBCs aims might be a bit different to other commercial organisations because the BBCs is not focusing much on making profit through their website they are more focused and the quality and accuracy of their information. My research suggests that the BBCs biggest aim interims of the online audience is to make their company known worldwide and make it popular among