Unit 3: Introduction to Marketing P3 Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. * Primary research * Secondary * Qualitative research * Quantitative research The reasons that the organisation needs to do market research because
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P3 – Market Research Primary Questionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with
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P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans. The Purpose of Market Research Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves
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P3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. Market Research: is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: * Primary Research * Secondary
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P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing‚ market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research
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Task 1 P3 - Identify different types of communication devices Introduction DTE - data terminal equipment Data terminal equipment are any devices that connect to the internet. Such devices include computers‚ mobile phones and even appliances like washing machines. Each DTE is supplied with a MAC address Data Terminal Equipment (DTE) is any equipment that is either a source or destination for digital data. DTE do not generally communicate with each other to do so they need to use DCE to carry out
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notes but a written report would be equally acceptable). Within this you will need to: • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction In this Business Presentation I will discuss…………. (in this introduction you want to detail everything you are going to discuss in activity 1 – you will need to improve this after you have finished) I have chosen these two businesses because………………… or I chose Polhill Garden
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Unit 3: Introduction to Marketing P3: Describe how a selected organisation uses marketing research to continue to the development of its marketing plans Marketing Research is the collection analysis and communication of information which assists decision making when marketing. Systematic research is organised with a clear method‚ gathering research is collecting the correct and appropriate data. Recording the data is when you put all gathered information in clear records which show your findings
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M1 - Unit 3 - Marketing Introduction - Introducing the Basics of Marketing Introduction: For this part of assignment I will compare similarities and differences of the marketing techniques both businesses carry out‚ even though Lidl and Tesco are in the same type of market‚ they achieve their market success in different ways. Even though Tesco and Lidl marketing techniques are pretty similar they still have a difference from each other when they use the Ansoff Matrix‚ which is used when the
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Unit 3 P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan. My selected organisation is Virgin Media; I am going to talk about the types of market research they do to contribute to their development plans. I will cover the following: Primary research Secondary research Qualitative research Quantitative research Virgin Media: Primary Research Primary Research is a business finding out a piece of information first-hand. The
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