Unit 3: Introduction to Marketing P3 Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. * Primary research * Secondary * Qualitative research * Quantitative research The reasons that the organisation needs to do market research because
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P3 – Market Research Primary Questionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with
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P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans. The Purpose of Market Research Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves
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Describe the types of resources available for producing high quality and attractive documents High quality Photocopier and someone who has the skills to use it to ensure you get a neat and clear print each time. A scanner to ensure that you can scan the document with ease when you need to and are able to keep the original. A computer to process and operate all the above machines High quality software‚ and ensure that it is up to date. Tape‚ Folders‚ Binding machine depending on the you
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Discuss the advantages and limitations of animated GIF’s GIF’s stands for Graphics Interchange Format. This file format is a bitmap image that was introduced in 1987 by CompuServe. GIF can contain a maximum of about 256 colours. A GIF animation is a graphic image that moves. This animation is mostly seen online. An example of animated GIF could be letters that get bigger magically. GIF animations consists of many pictures such as frames. Animated GIF’s can be used in many ways such as advertisement
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P3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. Market Research: is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: * Primary Research * Secondary
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing‚ market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research
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Task 1 P3 - Identify different types of communication devices Introduction DTE - data terminal equipment Data terminal equipment are any devices that connect to the internet. Such devices include computers‚ mobile phones and even appliances like washing machines. Each DTE is supplied with a MAC address Data Terminal Equipment (DTE) is any equipment that is either a source or destination for digital data. DTE do not generally communicate with each other to do so they need to use DCE to carry out
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Jordan Tavaglione Unit 3 Task 1- P1 -describe the concept and principles of marketing A) Dictionary definition for marketing: “The management process responsible for identifying‚ anticipating and satisfying customer requirements profitably.” When marketing a product or service the organisation needs to make sure it will satisfy the customer needs or wants. An organisation will not survive let alone succeed or make a profit if it does not meet the customer’s physical‚ intellectual‚ educational
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