Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market‚ they are also known for the taste and quality of their food. Which the Filipino`s look for – an opportunity for
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Burger Machine Holdings Corporation‚ more commonly known as Burger Machine ‚ is one of the notable fastfood companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. Unlike Jollibee and other burger chains‚ Burger Machine has always been retailing in outdoor stands instead of shops. History It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores‚ an idea they adapted from America. It was their fondness
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BURGER MACHINE INTRODUCTION Trying out Burgers at Burger machine is really easy; they are almost available in most common places where there are big places for a stall along highways and main roads around metro manila. Burger machine offers the cheapest alternatives to Fast food burgers. Their product is much cheaper‚ and you can sort of customize your burgers. The burgers they offer are in a hamburger bun (more commonly found in local bakeries or pastry shops) and their burgers are a bit thinner
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THE VEGETARIAN BURGER A Marketing Plan Submitted to Professor Virginia Salonga Of Colegio de San Juan de Letran In Partial Fulfillment of the Requirements For the Course By MAXINO‚ JED ARLO LEONOR‚ JOANNA MENDOZA‚ MARK LISING‚ JESUS MIQUE‚ KIM MK1C [pic] Introducing the healthier way of eating in a fast food…. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives
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COMPANY BACKGROUND Burger Machine is the market leader of the burger-on-wheels segment of Philippine’s Food Industry of 90”s‚ because it is the first burger stand in the Philippines it earned it’s “the National Burger Stand of the Philippines”. Burger Machine is not the resto type‚ it has been consistent in identifying itself as ’the-burger-next-door’; you can see it everywhere‚ in every block‚ and in every corner possible. It is open 24 hours‚ and it called itself as "the burger that never sleeps"
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Target Customer Profile Our company Kunste H.C Burgers and wings targets the college students of the Our Lady of Fatima‚ STI‚ commuters passing Regalado Highway‚ and some residence near the company with the age of 16-24 Years old that is hungry and wanted to satisfy their cravings for burgers with different kind of buns‚ different flavored wings which is located along Regalado highway. Their allowances depends on the economic status of their parents. In the proposed location in the Regalado highway
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The Burger King Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Burger King Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Burger King Corporation (BKC or “the company”) is the world’s second largest company of fast food hamburger restaurant (FFHR) chain. The company operates in about 73 countries
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Burger King SWOT Analysis Strength: Burger King serves a lot of burgers that is typically not available in other fast food restaurant. Some of the examples are‚ BK Mushroom Swiss which serves beef patty and topped with mushroom sautéed sauce‚ Grilled Chicken burger which is prepared by grilling the chicken patty and others. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire. Burger King also serve varieties of side dishes in their restaurants such as mozzarella
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SWOT Analysis Overview Strengths:• Strong market position -BKC is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.• Greater franchise mix -As a result of its higher franchise mix‚ the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.• Robust financial performance -Revenues and Income have consistently grown providing a platform for Global Brand Equity.future growth
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future of mobile media and computing devices"(about.com) "Samsung`s reflect the commitment to inspiring its communities by leveraging Samsung`s three key strength. New technology‚ innovative product and creative solutions "(Samsung.com) The SWOT analysis Strength Samsung create innovation of the product itself‚ it adds modern and distinctive features to the product .while apple focused on the delivering of the innovation and consolidating their market position. Weaknesses Samsung doesn’t
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