Burger Machine

Topics: Hamburger, Economics, Strategic management Pages: 5 (966 words) Published: March 21, 2013
Burger Machine Holdings
Corporation, more commonly known
as Burger Machine , is one of the
notable fastfood companies in the
Philippines. It is a sub-company of the
Gilmore Food Corporation. Unlike
Jollibee and other burger chains,
Burger Machine has always been
retailing in outdoor stands instead of

It was created in 1981 by Fe Esperanza
S. Rodriguez and a sister who both
planned to turn two old small buses
into mobile stores, an idea they
adapted from America. It was their
fondness for hamburgers that inspired
them to make a business that would
serve for the masses. The stores were
then opened near two gas stations in
Quezon City. They all began with a
capital of P40,000 with nearly two
dozen employees working
continuously. This non-stop service
earned Burger Machine the nickname
of "the burger that never sleeps."
A year later, a third store was opened.
The company was nationally
In 1990, the Corporate Office in EDSA
started and was called EDSA Business
Unit. It was also in this year when the
Food and Nutrition Research Institute
of the Department of Science and
Technology confirmed their burgers as
“source of the most nutrients in terms
of peso value compared to other
leading hamburger chains.”
Through the years, Burger Machine
launched dozens of branches including
stalls and full-scale fast food
restaurants. But during the Asian
Financial Crisis of the 90's, the
company saw more struggles and was
forced to close down several branches
and restaurants. Burger Machine is
now back to its roots operation which
is 24/7 burger stands for the masses.

Other information
One distinctive character associated
with the company is the dwarf which
appears on every outlet. For a number
of years it had been unnamed. Later in
1988, it was given one, Burger Bart
through a name contest. [1]
Graphic designer/visual communicator
Zeus Paredes coined the name
"BURGER MACHINE" and designed the
original logo and graphics on the
mobile stores.
The business was widely advertised on
television in the mid-1990s. Among
those who helped promote it include
the Philippines' late master rapper
Francis Magalona and iconic band

Permit controversy
In 2007, it was revealed that a
majority of Burger Machine's stores
have been operating without business
licenses . Because of this, the Market
Development and Administration
Department gave them 15 days to go
with the demands lest Burger Machine
as well as its parent Gilmore would
undergo such consequences,
specifically having those stores closed.

Financial Aspects of Business
by Brian Hill, Demand Media
Finance is a business function that uses
numbers and analytical tools to help
managers make better decisions. Every
business owner must learn at least basic
finance principles to effectively run his
company. Finance helps management gain a
clear understanding of the company’s
current financial position, particularly
whether the business is profitable or not.
Companies of all sizes benefit from
thorough financial planning to guide the
business steadily down the path to future
Forecasting And Planning
During the planning process, management
determines numerical goals for the
upcoming 12 months, or in the case of a
long-range plan, for three years or more.
Company management then maps out the
actions that need to be taken, and the
timeframe, for the goals to be reached.
Finance comes into play when the action
steps are converted to forecast numbers for
revenues and expenses. Managers with
financial planning expertise are able to
create forecasts that are attainable yet
aggressive. They must also have sufficient
understanding about company operations
to build spreadsheet financial models based
on assumptions that are realistic.
Accounting And Measuring Results
Accounting is the branch of finance
responsible for recording financial data and
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