Burger (Swot)
GGIESBURGER – THE VEGETARIAN BURGER
A Marketing Plan Submitted to
Professor Virginia Salonga
Of
Colegio de San Juan de Letran
In Partial Fulfillment of the Requirements
For the Course
By
MAXINO, JED ARLO
LEONOR, JOANNA
MENDOZA, MARK
LISING, JESUS
MIQUE, KIM
MK1C
[pic]
Introducing the healthier way of eating in a fast food….
BURGER MACHINE’S NEW
GgiesBurger!!!
[pic]
The Vegetarian Burger
OUTLINE
I. Executive Summary
II. Current Marketing Situation
III. SWOT Analysis
IV. Objectives and Issues
V. Marketing Strategy
VI. Budget
VII. Action Program
VIII. Control
GGIESBURGER
“Tastes like meat, makes your body fit!”
I. EXECUTIVE SUMMARY
Burger Machine, one of the country’s leading burger chains is preparing to launch a healthier way of enjoying their burger. The new product will be called “GgiesBurger”, a vegetable burger made with veggie meat and wheat buns. While there are other burger junctions in competition like Minute Burger and Angel’s Burger, we will be the first to introduce this health-conscious burger among all the competitors at a very reasonable price.
The primary marketing objective is for people to enjoy meatless products as it is introduced to the market. When this happens, it would be easier to introduce an array of health related food products to existing and new customers of Burger Machine. The primary financial objective is to continuously increase sales in the first six months of introducing the “GgiesBurger” as this new product permanently stays in the menu.
Vegetarian foods appeal to consumers ranging from vegans- who avoid eggs, dairy, honey and any animal derivatives in addition to meat, poultry, and fish-through health-oriented omnivores who choose vegetarian foods frequently. Because product innovation, media attention, and buyer demand are creating strong growth for the vegetarian foods market, more companies are trying to profit from meat, dairy and egg
A Marketing Plan Submitted to
Professor Virginia Salonga
Of
Colegio de San Juan de Letran
In Partial Fulfillment of the Requirements
For the Course
By
MAXINO, JED ARLO
LEONOR, JOANNA
MENDOZA, MARK
LISING, JESUS
MIQUE, KIM
MK1C
[pic]
Introducing the healthier way of eating in a fast food….
BURGER MACHINE’S NEW
GgiesBurger!!!
[pic]
The Vegetarian Burger
OUTLINE
I. Executive Summary
II. Current Marketing Situation
III. SWOT Analysis
IV. Objectives and Issues
V. Marketing Strategy
VI. Budget
VII. Action Program
VIII. Control
GGIESBURGER
“Tastes like meat, makes your body fit!”
I. EXECUTIVE SUMMARY
Burger Machine, one of the country’s leading burger chains is preparing to launch a healthier way of enjoying their burger. The new product will be called “GgiesBurger”, a vegetable burger made with veggie meat and wheat buns. While there are other burger junctions in competition like Minute Burger and Angel’s Burger, we will be the first to introduce this health-conscious burger among all the competitors at a very reasonable price.
The primary marketing objective is for people to enjoy meatless products as it is introduced to the market. When this happens, it would be easier to introduce an array of health related food products to existing and new customers of Burger Machine. The primary financial objective is to continuously increase sales in the first six months of introducing the “GgiesBurger” as this new product permanently stays in the menu.
Vegetarian foods appeal to consumers ranging from vegans- who avoid eggs, dairy, honey and any animal derivatives in addition to meat, poultry, and fish-through health-oriented omnivores who choose vegetarian foods frequently. Because product innovation, media attention, and buyer demand are creating strong growth for the vegetarian foods market, more companies are trying to profit from meat, dairy and egg