Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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Table of Contents ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ................................................................................................................................. 3 ABOUT THE BRAND ...................................................................................................................................... 3BRAND PHILOSOPHY: .......................
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products‚ beverages‚ ice cream‚ and spreads in the United Kingdom. The company provides food products‚ such as soups‚ bouillons‚ sauces and dressings‚ noodles‚ complete meals‚ margarine and spreads‚ olive oil‚ and tea‚ as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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The Evolution of Surf Culture American society is a society based on laws and high expectations. Americans are expected to obey the law laid down by the government and follow the same basic path‚ which is to go to school and then get a job in order to achieve success. For years Americans have strived to relieve themselves from the pressures of society by partaking in various hobbies and recreational activities. During the 1960 ’s‚ the sport of surfing became widely popular for those living
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advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:-
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Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed
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Central idea: To give the audience information on how the surfboard was invented‚ history‚ how its improved‚ and a little information about the sport of surfing. Introduction: Surfing is something I’ve always been interested in. My dad surfs‚ my uncle surfs‚ I just grew up around surfing and the ocean. I’ve been surfing for three years. I wanted to tell you guys how the surfboard was invented‚ how it’s used and improvements‚ and the sport of surfing. II. How the style and material of the board
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didn’t know what a spreadsheet was‚ etc. So I started at: http://en.wikipedia.org/wiki/Spreadsheet. I read that and got a good base of spreadsheets and the history. First of all‚ Microsoft Excel is the industry standard in spreadsheets (history on spreadsheets can be accessed at the above website address). With Excel‚ you can create a shared workbook and place it on a network location where several people can edit‚ change‚ and work on the contents of a workbook‚ I discovered. Therefore‚ if the people
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How to Use a Data Spreadsheet: Excel One does not necessarily have special statistical software to perform statistical analyses. Microsoft Office Excel can be used to run statistical procedures. Although in some respects Excel is not as preferable for data analyses as IBM SPSS‚ it is very userfriendly with simpler statistical procedures. This appendix describes how to use Excel to execute basic statistical calculations. Data from the 2004 version of the General Social Survey (GSS) is used for
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