Surf Excel
Surf Excel
Brand Management
12/18/2012
Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management
Table of Contents
Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................................................................................................................................. 3 Brand Philosophy .......................................................................................................................................... 3 SWOT ............................................................................................................................................................ 3 Competitors: ................................................................................................................................................. 4 Points of Parity .............................................................................................................................................. 4 Points of Difference ...................................................................................................................................... 5 Brand Elements ............................................................................................................................................. 5 Brand Name .............................................................................................................................................. 5 Brand Logo ................................................................................................................................................ 6 Packaging
Brand Management
12/18/2012
Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management
Table of Contents
Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................................................................................................................................. 3 Brand Philosophy .......................................................................................................................................... 3 SWOT ............................................................................................................................................................ 3 Competitors: ................................................................................................................................................. 4 Points of Parity .............................................................................................................................................. 4 Points of Difference ...................................................................................................................................... 5 Brand Elements ............................................................................................................................................. 5 Brand Name .............................................................................................................................................. 5 Brand Logo ................................................................................................................................................ 6 Packaging