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Surf Excel

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Surf Excel
Table of Contents
ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3
ABOUT THE COMPANY
................................................................................................................................. 3
ABOUT THE BRAND
...................................................................................................................................... 3BRAND PHILOSOPHY: .................................................................................................................................... 3
MARKETING STRATEGY
................................................................................................................................ 4

Market Segmentation and Target Marketing ....................................................................................... 4

Marketing Positioning: .......................................................................................................................... 4

Differentiation ....................................................................................................................................... 4
BCG Matrix
: .................................................................................................................................................. 5
Marketing Mix
.............................................................................................................................................. 6
Product
......................................................................................................................................................... 6
Price
.............................................................................................................................................................. 6
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