Surf Excel

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Table of Contents
ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY
................................................................................................................................. 3 ABOUT THE BRAND
...................................................................................................................................... 3BRAND PHILOSOPHY: .................................................................................................................................... 3 MARKETING STRATEGY

................................................................................................................................ 4 
Market Segmentation and Target Marketing ....................................................................................... 4 
Marketing Positioning: .......................................................................................................................... 4 
Differentiation ....................................................................................................................................... 4 BCG Matrix
: .................................................................................................................................................. 5 Marketing Mix
.............................................................................................................................................. 6 Product
......................................................................................................................................................... 6 Price
.............................................................................................................................................................. 6 Place:...
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