ASSIGNMENT #1 DEFINING A MARKETING PROBLEM and PREPARING THE RESEARCH PLAN Due February 17 Individual assignment worth 25 points You are an advertising account planner with a national advertiser as a client. A commercial for your brand aired during Super Bowl XLVIII on Sunday‚ February 2‚ 2014. The following morning‚ your client’s brand manager called with a big problem. The company CEO was unhappy with the direction evidenced in the commercial believing that it will not help boost sales. If your agency
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Super Bowl XLII delivered a variety of exceptional advertisements on February 3‚ 2008. Displayed on Fox Networks‚ Anheuser Busch promoted their top brands of Budweiser and Bud Light by means of many amusing and cheery television advertisements presented throughout all four quarters of the game. Such products approached their target markets through a delightful and humorous behavior; demonstrating comical and embellished abilities of drinking Bud Light. The use of familiar and talented comedians
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Super-Size Me Review The name of the film we watched was called supersize me. It is a documentary about fast food and the effects it can have on someone if they don’t monitor how much they eat it. The documentary was directed and produced by Morgan Spurlock. The documentary also stared Alexandra Jamieson who was his girlfriend (now ex-wife) who is a vegan chef‚ author‚ and speaker. It also stars 3 physicians a personal trainer and a nutritionist. Morgan Spurlock decided to eat McDonalds
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The Super Mario Brothers Despite being twins‚ Mario and Luigi are two men with opposing characteristics. Mario‚ who is the protagonist in all of his stories‚ is the more important of the two. Mario saves the Princess from impending doom a countless number of times‚ whereas Luigi relaxes between the nine to five grind. Mario is smarter‚ faster‚ and stronger than Luigi. Luigi has to live in Mario’s shadow throughout their history together‚ and this feeds into their character portrayals and appearances
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their creativity and their artistic visions with everyone who played their games. There are five main subjects in the movie. Jonathan Blow‚ who developed "Braid‚" Edmund McMillen and Tommy Refenes‚ who developed "Super Meat Boy‚" and Phil Fish and Renaud Bedard‚ who developed "Fez." Super Meat Boy‚ by Edmund McMillen and Tommy Refenes is a quirky platformer that relates back to their own childhood video game experiences‚ where you play as a boy with no skin and must navigate through fast paced levels
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called football and the Super Bowl. American values demonstrate how corrupted they have become when a congregation is willing to reschedule the instillation of a new minister to watch the Super Bowl. By taking these actions it is acceptable to criticize society by stating American society has become corrupt‚ questioning the order in which people place God and sports. The football season is a harbinger of the Super Bowl that thousands of millions of people anticipate. The Super Bowl has been around for
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To Kill a Mockingbird is a story that where the Dust Bowl affected Atticus because he had to leave his farming job from the crops that were dried out. With no crops to work out on Atticus had to provide for his family‚ and he had to be able to feed his family. The Dust Bowl was a big drought that made Oklahoma‚ Texas‚ and in some parts of Kansas‚ Colorado‚ and New Mexico. This took place in 1934 right in the middle of the Great Depression. The people who were affected were people were the people
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In 84 Lumber’s Super Bowl commercial‚ a young girl and her mother journey through the wilderness of Mexico to come to America. The use of the advertisers visual and aural techniques within the commercial effectively creates a story that humanizes the current social issue of immigration in the United States. The commercial has created extreme controversy among its viewers‚ some even going as far as to protest the company. Although‚ many people who support immigration have publicly endorsed 84 Lumber
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Super-size you Morgan Spurlock sacrifices himself by only eating food from Mc Donald’s for 30 days. If a saleswoman asks him to buy supersize he may not refuse. He also limits himself to walk 5000 steps a day. With this documantery he wants to experience the daily-life of an obese American and to examine the big influence of the fast-food industries. In contrast to the 100 million obese Americans‚ Morgan is surrounded by three medics who help him during this research. After 30 days the result
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Is Super Size Me convincing? Super Size Me is unarguably a convincing bit of work. In no way can the data be argued as flawed or skewed. The methodology was simple and straightforward – eat nothing but McDonald’s food for every meal for an entire month – if it is not on the menu‚ it is not on the diet. I was amazed by how quickly Spurlock’s body started to respond to the vile poison he was pumping into his system. In just thirty days Spurlock gained over twenty pounds! Nearly a pound per day
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