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Analysis Of 'Bud Light' By Anheuser Busch

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Analysis Of 'Bud Light' By Anheuser Busch
Super Bowl XLII delivered a variety of exceptional advertisements on February 3, 2008. Displayed on Fox Networks, Anheuser Busch promoted their top brands of Budweiser and Bud Light by means of many amusing and cheery television advertisements presented throughout all four quarters of the game. Such products approached their target markets through a delightful and humorous behavior; demonstrating comical and embellished abilities of drinking Bud Light.
The use of familiar and talented comedians such as Carlos Mencia and Will Ferrell distributed a laughable strategy targeted at consumers who may identify with their recognition. It was very interesting to realize that the marketing of these top brand names during the game where exclusive

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