Are Super foods Truly Heroic? We have all heard the phrase Superfood before. It gets bandied about in the media so often that it has become nothing more than a buzz word. Each week‚ it seems‚ brings about a new superfood discovery. Almost to the point where you wonder what isn’t a superfood? What are superfoods? Well‚ let’s start with a little fact. Nutritionally speaking superfoods aren’t a thing. They aren’t a separate category by themselves. They aren’t a food group. They don’t fall into any nutrient
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Executive Summary In the Super Project case‚ Crosby set out to argue that the current methodologies being utilized by General Foods Corporation to determine which capital investments to pursue did not always fit the bill. Crosby advocated using alternative methods for evaluation of Super including: 1) Incremental Basis‚ 2) Facilities Used Basis‚ and 3) Fully Allocated Basis. He provided the Corporate Budgets and Analysis management team with documentation that articulated each of the methods he
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“Higher taxes should be imposed on soft drinks and junk food to encourage healthy eating.” Many people go out and buy junk food or drink soft drinks because of how cheap it costs. Majority of the healthy foods out in the super market cost more. Even if they tried to put higher taxes on junk foods‚ there wouldn’t be a difference because people don’t care about the price if they really want junk food because the price wouldn’t even bother them and encourage them to eat healthier. Just because they
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General Foods Corporation is an organization that manufactures consumer food products. The corporation is "organized along product lines in the United States‚" including Post‚ Kool-Aid‚ Maxwell House‚ Jell-O‚ and Birds Eye. Their customers are retail consumers. The Super Project presented General Foods management with the possibility to introduce a new dessert product‚ named Super‚ into the market. The dilemma management faced was how to appropriately measure and allocate costs associated with
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Financial Management “The Super Project” Case Analysis December 3‚ 2008 Introduction and Problem Identification Mr. Crosby Sanberg is the Manager of Financial Analysis at General Food Corporation. General Foods is currently starting a new product line called Super‚ which a innovative instant dessert. To produce said product‚ General Food would use the existing Jell-O agglomerator in manufacturing and must purchase new machinery and equipment costing $120‚000 and perform building modifications
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Financial Management – Professor Dahiya 09/12/10 Case 1 We feel that General Foods Corporation ought to go ahead with the Super Project. While we feel the incremental costs approach lacks a certain degree of sufficiency in taking into account all overhead‚ we believe the $453‚000 cost of using the existing Jell-O facilities would have already been accounted for on the Jell-O balance sheet and thus is a non-factor in determining the profitability of the Super Project. Simply adding the cost of erosion
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Introduction In the late 1990’s and early 2000’s the food industry was struggling with weak sales and low inflation which caused waves of consolidation among some of the largest firms in the industry. In 1998 General Mills studied areas of potential growth and value creation for their company which lead to small acquisitions of other firms. Looking to further grow their company‚ in December 2000‚ management of General Mills made a recommendation to its shareholders that they authorize the creation
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The Super Project The Super Project case mainly deals with the efficiency of project tool analysis in capital budgeting process. The three techniques that General Foods management used to determine whether Super Project was a worthwhile project were: • Incremental basis • Facilities-used basis • Fully allocated facilities and costs basis The three techniques mentioned above will be discussed in more details in question 4 below. Questions: 1. What are the relevant cash flows for General Foods
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Super Project Case What are the relevant cash flows that General Foods should use in evaluating the Super Project? In particular‚ how should management deal with such issues as Test-market expenses? Overhead Expenses? Erosion of Jell-O contribution margin? Allocation of charges for the use of the excess agglomerator? The relevant cash flows that General Foods should use in evaluating the Super Project are considered Incremental cash flows and are “the changes in the firm’s cash flows
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EXECUTIVE SUMMARY General Motors is primarily engaged in automotive production and marketing and financing and insurance operations. GM designs‚ manufactures‚ and markets vehicles worldwide‚ have its largest operating presence in North America. The core competence of General Motors is innovation. This is the driving force behind its $190 above turnover. General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry‚ since 1908
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