Case Questions: 1) Why do you think GE has invested so aggressively in foreign expansion? What are the opportunities that it is trying to exploit? General Electric (GE) established in 1879 was originally provided the electric power‚ providing single service. However‚ GE not only works on energy today‚ but also health and home‚ transportation‚ financial services and even television broadcasting‚ GE is now the largest industrial conglomerate in America. The reason to make such foreign expansion
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General Motors Case Study #3 Problem Summary: One of the most serious problems that GM faces is when the firm announced a $10.6 billion loss‚ which was their first in 12 years. The auditors for General Motors even thought that the firm’s survival was in substantial doubt even if they received the additional $30 billion they were going to borrow from the federal government. The problems have grown as a result of mistakes by GM’s management over the last 30 years. They built up a bloated bureaucracy
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value company based on it. Asset value of company equipments can also be considered for valuation. 3. Looking back‚ was this a potential VC investment to begin with? Ans) The Company did a detailed study of buyer side market as explained in the case. But it seems that company did not do a proper study on supplier side issues including Government regulations‚ potential fluctuations in supply of raw materials due to climate related issues etc. This resulted in understatement of the risk associated
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Case Study: Indian Super Shampoo QUESTION 1: What are the category beliefs among non-users of shampoo? (Pages 16 &17 Exhibit 9) Based on analysis of the Indian mass market‚ it was discovered that among non-users of shampoo‚ most users washed their hair infrequently. This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products
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Fast-Food Industry: Friend or Foe? The 2004 American documentary known as Super-Size Me left a remarkable impact on America’s fast-food industries‚ as well as fellow fast-food consumers. Not to mention‚ six weeks after Super-Size Me was released‚ McDonalds took the “Super-Size” option off their menu as well as their stress on healthier menu choices; such as salads‚ fruit‚ and the new adult happy meal. The director‚ writer‚ and producer of Super-Size Me is also starring in the film himself‚ he is
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test. These costs were undertaken to determine whether the Super project was feasible‚ and would exist even if the project were deemed unfeasible. 1.ii. Overhead Expenses: Mr. Sanberg proposed to include these in the fully allocated method used in Alternative III. However‚ we believe that these expenses have already been attributed to the Jell-O line of products‚ and the data does not explicitly provide the overheads attributed to the Super project. Hence‚ these should not be considered while evaluating
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Consumer Behavio Whole Foods Case Study Whole Foods Case Study Whole Foods was founded in 1980 and it is the world’s largest retail chain of natural and organic foods. They offer fresh‚ natural and organic foods and products with no preservatives or artificial ingredients. It is focused on high quality organic food‚ promoting healthier eating lifestyles to its customers‚ and increasing consumer knowledge of food safety. All of which complement its motto of “Whole Foods‚ Whole People‚ Whole
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Whole Foods Market Case Whole Foods Market has evolved into one of the largest retailers of natural and organic foods. This company ’s rapid growth and market success has to do with being a mission-driven company. Whole Foods is highly selective about what they sell and are dedicated to their core values. Whole Food ’s integrated strategy consists of growth‚ differentiation‚ merchandising‚ and customer service. This strategic plan was aimed at expanding its operations to offer high quality and
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Diamond Foods Case – Final Exam ------------------------------------------------- MKTG 4100-12 Jeffrey Moore 6/4/2013 Diamond Foods Case – Final Exam ------------------------------------------------- MKTG 4100-12 Jeffrey Moore 6/4/2013 Introduction & Problem Statement Since Diamond Foods (DF) became public in 2005
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SUPER-SIZE ME In the documentary Super-Size Me‚ Morgan Spurlock sets out to prove how harmful and dangerous fast food‚ in particularly McDonalds‚ can be to a person’s health and wellbeing. After hearing the McDonalds Corporations defence against the lawsuit filed by two obese teenagers‚ who claimed that their overweight conditions were the cause of eating at the fast food establishment‚ filmmaker and director Morgan Spurlock came up with the idea to start a similar experiment on himself‚ by eating
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