Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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Critically examine a period of strategic change for an organisation of your own choice. Outline the triggers for change and the approach to strategic change in your case. Discuss the extent to which this strategic change built on or transformed the existing core competencies of the organization. Explain the most significant organizational issues facing the managers implementing this strategic change and how effectively they were managed. A STRATEGIC ANALYSIS OF APPLE CORPORATION
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Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value
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between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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APPLE IN CHINA GAIN THE POWER BACK Table of Contents EXECUTIVE SUMMARY 3 A. ANALYSIS 4 I. Strategic Issue 4 II. Analyze the Apple situation 4 1. Student slave Labor: Chinese students forced to ’intern ’ at iPhone factory. 4 2. Warranty Scandal: Worse Warranty policy to China compare to other countries 5 3. Underdeveloped infrastructure: only 8 retail stores 5 4. Competition facts 6 5. Other facts: The relationship between China and USA 7 6. Conclusion about Apple strategic
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Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence‚ Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor‚ Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging behind
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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What is the purpose of the focus group interview? How have focus group studies helped us to understand media audiences? I am writing this essay to explore and discuss in depth the function of a focus group‚ particularly in relation to media audiences. I will discuss the meaning and definition of a focus group and share my research on how they have been used both historically and in modern studies. I will touch on how the focus group became one of the most popular methods of research post 1980s
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APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
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inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led to an increased focus on supply chain
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