Apple
1. Company background:
Apple is an American multinational corporation that manufactures, designs, markets and sells mobile communication and media devices, digital music players, personal computers, consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player, which has been an experience for Apple in dramatic growth since 2001, Ipad, Imac, Apple TV, professional software support and application through Itunes store, IBooks store, Apple Store, compatible accessories along with a solid portfolio of consumers have positioned itself the most successful electronics company in the world.
1.1 Vision:
According to 2013 statement, Apple has committed that they are highly responsible for every single social product they produce with great standard. Moreover, they will keep up focusing on innovating, inspiring with their ambitious achievements of owning and controlling the primary technologies behind the products they make. As the current CEO, Tim Cook, stated they strongly say no to thousands projects so they can fully focus on the few that are truly meaningful and important to them, highly fulfilling consumers’ needs and demands.
1.2 Mission:
In order to target their vision, Apple ensures to deliver end products with high quality at a suitable price that is truly a supportive and trustworthy device to consumer. Apple wants its clients consuming the products are truly happy about the services provided and satisfied with the benefits the product brings to.
One of missions appraised by people, Apple fans in particular, was to make contribution to the world by making tools for the mind that advance humankind (Steve Jobs, 1980, Apple’s Mission Statement). Another keynote mission that Tim Cook has recently stated at Apple’s Worldwide Developer’s Conference was they are aiming to ‘the best’ products rather than ‘the most’ products. Apple people put ‘quality’ in their products instead of ‘quantity’ of
Apple is an American multinational corporation that manufactures, designs, markets and sells mobile communication and media devices, digital music players, personal computers, consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player, which has been an experience for Apple in dramatic growth since 2001, Ipad, Imac, Apple TV, professional software support and application through Itunes store, IBooks store, Apple Store, compatible accessories along with a solid portfolio of consumers have positioned itself the most successful electronics company in the world.
1.1 Vision:
According to 2013 statement, Apple has committed that they are highly responsible for every single social product they produce with great standard. Moreover, they will keep up focusing on innovating, inspiring with their ambitious achievements of owning and controlling the primary technologies behind the products they make. As the current CEO, Tim Cook, stated they strongly say no to thousands projects so they can fully focus on the few that are truly meaningful and important to them, highly fulfilling consumers’ needs and demands.
1.2 Mission:
In order to target their vision, Apple ensures to deliver end products with high quality at a suitable price that is truly a supportive and trustworthy device to consumer. Apple wants its clients consuming the products are truly happy about the services provided and satisfied with the benefits the product brings to.
One of missions appraised by people, Apple fans in particular, was to make contribution to the world by making tools for the mind that advance humankind (Steve Jobs, 1980, Apple’s Mission Statement). Another keynote mission that Tim Cook has recently stated at Apple’s Worldwide Developer’s Conference was they are aiming to ‘the best’ products rather than ‘the most’ products. Apple people put ‘quality’ in their products instead of ‘quantity’ of