Preview

Documentary – Steve Jobs: Billion Dollar Hippy, Bbc

Good Essays
Open Document
Open Document
1172 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Documentary – Steve Jobs: Billion Dollar Hippy, Bbc
DOCUMENTARY – STEVE JOBS: BILLION DOLLAR HIPPY, BBC

RESEACH QUESTIONS – based on Steve jobs and Apple

MARKETING THE BRAND 1. How has apple marketed itself to the world? How has it continued with its vision over the 25 years that it has been in business?
At the conference, Jobs introduced the new generation of computer with Macintosh. The computer had interactive graphic and mouse. Moreover, it promoted the brand of Apple as the pioneer of computer technology. In other words, Apple changed the trend of technology with globalization and customer.

2. What is the company philosophy and vision?
The vision and philosophy of company is dominating the global market through innovating software, hardware and services. Moreover, Apple want to be a priority of technology revolution with new ideas.

3. What was the first product that they marketed to the world?
The first product was marketed by Steve is Apple II personal computer

RESEARCH 1984 GEORGE ORWELL 1. What is the 1984 reference and George Orwell?

2. How was this used to market the brand of apple?

3. What was the message behind this reference and how did apple relate it to its products?

THE BUSINESS AND ITS FOUNDER 1. How did apple begin?
The company began with Apple I. The personal computer is simple with user. The idea came from to change the world by technology of Steve Jobs

2. How did Steve Jobs start Apple as a business?
Steve Jobs created the personal computer. It is smaller than IBM whereas IBM dominated market regarding computer. He and his friend (Steve Wozniak) generated Apple I and sell it to the customers.

3. What were Steve Jobs reasons for starting Apple as a business?
He gained great idea to offer new product which is possible to compete with other big computer brand as IBM. The Apple computer is smaller, simple and interactive graphic rather old computer such as big and command line. Especially, the Apple computer has interaction with

You May Also Find These Documents Helpful

  • Satisfactory Essays

    unit 1 p1

    • 362 Words
    • 2 Pages

    Aims: Apple want to have a large share in the technology market, they want to provide customers with technology products.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Apple Inc has been a computer company with ups and downs in its career. There innovative ideas have always been bold and fresh for a computer hardware/software company. In the 90’s Apple started a campaign to give the Apple a lead on Microsoft, however this idea did not have the outcome that was…

    • 734 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Apple, Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple, Inc. has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, Mac laptops and QuickTime. The logo for Apple, Inc. F.K.A as Apple Computers, Inc. is possibly the most recognizable logo in history. For the past three decades, Apple, Inc. has been the pioneer in the computing industry with its landmark products. In the late 1970’s, the founders Steve Jobs, Ronald Wayne and Steve Wozniak introduced Apple Computers, Inc. to the American public. I was only a year old when the company was established and was familiar with their products growing up as a child. I do not have a distinct moment in my childhood that stands out relating to the Apple Computer however by the time I could understand the concept of computers Apple was already a household name. From the 1970’s to today, the company has experienced many transitions. From the dismissal of its co-founder Steve Jobs in 1985 to the updating of the company logo in 1997 to the changing of the company name in 2007 however even with the changes Apple has still remain a powerhouse in the industry.…

    • 1042 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Apple has been known to be an inherently personal computer company. However, it is also well known that there is no better example of innovative strategic thinking and execution. Apple’s strategy has remained to creating and sustaining value for customers across the world. Jobs returned to Apple in 1997 and the company never looked back since. However, it is also said that Apple lost the pc business because of ignoring the trends in pc industry. Apple’s business strategy is primarily based on innovation for creating differentiated products. It has built products that are cool to use as well as simple and intuitive. Its…

    • 3440 Words
    • 14 Pages
    Better Essays
  • Powerful Essays

    Apple Inc. Week 2

    • 1880 Words
    • 8 Pages

    A strategic analysis will examine the opportunities, and threats in the general environment, and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics, such as mobile communication devices, personal computers, video devices and digital music. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets.…

    • 1880 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Steve Jobs, a man who’s known for his contributions in the personal computer industry, is a model to many successful entrepreneurs. His intelligence created many technological advances that serve as a foundation to our modern computer systems and media devices. Apple Inc. is the essence of many years of Jobs’ assiduous work, where he and his crew developed the Apple 1, Apple II, Mac, and many more. His perfectionist attitude towards his works is what made his product superior to the products of other companies. Jobs’ journey began on February 24, 1955.…

    • 1868 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Fin 534

    • 4004 Words
    • 17 Pages

    What started as merely an idea for inventors Steve Jobs, Stephen Wozniak and Ronald Wayne eventually grew into one of the most popular personal computer systems today. In 1976, the Apple I computer began its journey as purely a shell consisting of only a circuit board that first came to life in the garage of Steve Job 's parents home. Although at that time it was not very practical or popular among gamers and gadget enthusiast, it would soon set the stage for the personal computer to come. A monument of innovation, the Apple I computer was an example of the capabilities that resulted from the innovative thinking. It wouldn 't be long however before the Apple II computer would make its impressive debut with its new plastic external case and colorful graphics (Hitt, Ireland, & Hoskisson, 2011). Today, the company’s portfolio is structured around Mac computing systems, iPods, iPhones and servers.…

    • 4004 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Mgt 431 Apple Case Analysis

    • 4661 Words
    • 19 Pages

    Steve Jobs and Steve Wozniak founded Apple Computer in 1976 out of a garage in California, where they began selling a crudely designed personal computer called the Apple I to Silicon Valley computer enthusiasts. Two years later, introducing the first mass-produced personal computer (PC), the Apple II. The Apple II boasted the first color display and eventually sold more than 1000 units. While the Apple II was relatively successful, the next revision of the product line, the Macintosh, would dramatically change personal computing through it’s user-friendly graphical-use-interface (GUI), which allowed users to interact with screen images rather than merely type text commands (Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2011).…

    • 4661 Words
    • 19 Pages
    Better Essays
  • Good Essays

    Case Study 1: Apple 2008

    • 725 Words
    • 3 Pages

    Apple’s major competitive advantages over its rivals, historically, were: (1) the pioneering of the personal computer market with its easy-to-use Apple II in 1978; (2) the introduction of the first graphical user interface (GUI) with the Macintosh in 1984; (3) the winning, powerful combination of Wozniak’s technical skills, Jobs’ entrepreneurial zeal and vision, and Markkula’s business savvy and connections; and (4) a strategic, profitable sales base of the American classroom in an embryonic personal computer industry.…

    • 725 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Apple Inc

    • 3599 Words
    • 15 Pages

    Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).…

    • 3599 Words
    • 15 Pages
    Better Essays
  • Better Essays

    Apple 2010

    • 1157 Words
    • 5 Pages

    Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976, introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod, iPhone, and various other personal media devices including the apple personal computer. This paper will address the following:…

    • 1157 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Apple Inc. Case Study

    • 1008 Words
    • 5 Pages

    April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak, two college dropouts, began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978, the product Apple II was released, and Apple Inc. became a powerful market leader. Unfortunately, as a response to the IBM PC, Apple introduced the Macintosh in 1984, which proved to be harmful to the company. Although it made a breakthrough in the technical design, ease-of-use, and technical elegance, it’s processing speed and lack of compatible software limited sales, lowering income by 62%, and eventually pushing Jobs out of Apple.…

    • 1008 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Jobs had a brilliant and creative mind which he used to promote his ideas and show them to the world in a way that they wouldn't be able to ignore. To introduce the Apple Macintosh personal computer Jobs and his team created an ad campaign launched…

    • 700 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Steve Jobs

    • 461 Words
    • 2 Pages

    Two years after building the Apple I, Jobs introduced the Apple II. The Apple II was the best buy in personal computers for home and small business throughout the following five years. When the Macintosh was introduced in 1984, it was marketed towards medium and large businesses. The Macintosh took the first major step in adapting the personal computer to the needs of the corporate work force. Workers lacking computer knowledge accomplished daily office activities through the Macintosh 's user-friendly windows interface. Steve Jobs was considered a brilliant young man in Silicon Valley, because he saw the future demands of the computer industry. He was able to build a personal computer and market the product. "The personal computer was created by the hardware revolution of the 1970 's and the next dramatic change will come from a software revolution," said Jobs. His innovative ideas of user-friendly software for the Macintosh changed the design and functionality of software interfaces created for computers. The Macintosh…

    • 461 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Apple Inc History

    • 4713 Words
    • 19 Pages

    History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the World’s Most Colorful Company he said “it never crossed my mind to sell computers. It was Steve who said, ’Let’s hold them in the air and sell a few.’”Along the way they had help with their ideas from members of the Homebrew Computer Club, a computer hobbyist group. Their first product the Apple I, a circuit board, was completed in early 1976. Originally Jobs and Wozniak each tried to pitch the product to their respective employers at Atari and HP, but both were turned down. Before they could begin selling it Wozniak had to be released from HP to legally produce computers. Around the same time Ron Wayne joined Jobs and Wozniak in exchange for 10 percent of the company. Wayne designed the original Apple logo showing Isaac Newton sitting underneath an apple tree. The trio’s first contract came from Paul Jay Terrell owner of the Byte Shop, possibly the first computer retail store in the country. Terrell agreed to buy 50 computers for $500 each. There was one problem with the deal. They originally planned to simply make circuit boards and sell them by themselves. They had no intentions of fully equipping a computer, nor the funds. This didn’t stop Jobs who immediately obtained a three month $5,000 loan, as well as convincing suppliers for credit on $15,000 worth of parts. In the midst of this deal Wayne’s partnership with Apple was cut short as he resigned from Apple in 1976, the same year he joined,…

    • 4713 Words
    • 19 Pages
    Powerful Essays

Related Topics