Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012). From 1976 to 1990s Apple Inc. main focus was the manufacturing of personal computers. In the early 1990’s, Apple faced serious competition from Amiga and Atari ST, but its greatest fear was IBM PC, which at the time was most popular than all of them together. In 1991, Apple partnered with its competitor IBM to create the AIM Alliance. The purpose of this alliance was to create an innovative machine which would use IBM and Motorola hardware and Apple software. Later on, IBM and Sun Microsystems offered to buy Apple Inc., but the company said many times that it was not for sale. In 1996, after Apple Inc. bought NeXT Company, Steve Jobs rehired as CEO. Jobs brought with him experience and new innovative views. “He brought with him a new corporate philosophy of recognizable products and simple design.” (Mesa). One important first step Jobs did as Apple’s CEO was to develop the iMac. Jobs increased iMac sales about one million units each year. Then Apple introduced another successful product in 2001, iPod music player. By 2003 Apple had transformed the computer and music industry by signing a contract with five major record companies to join iTunes Music store. The latest accomplishment of innovation and design for Apple has been with the iPhone, iPod Touch and iPad. By the end of the year 2010, Apple had over 45,000 employees in the United States and 300,000 employees working worldwide. As of today, Apple is the leading and biggest technology firm in the world with annual revenues of more than $70 billion (Apple Inc., 2012). The objective of this research paper is to briefly understand the company’s strengths, weakness, opportunities and threats using the SWOT analysis. In addition, the paper will be based on the diversity of the company and its ethics and social corporate responsibility.
One of the main strengths is its brand. Apple a successful company and it has a well-established brand in the world, which creates very loyal customers that follow its brand by buying its products. This is a great advantage because Apple does not only retain its customers, but it also recruits new customers. For example, every new version of the iPhone had a good response by its loyal customers and new customers as well. Apple’s brand has wide range...
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