Preview

Apple Inc

Better Essays
Open Document
Open Document
3599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Inc
|

Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).
From 1976 to 1990s Apple Inc. main focus was the manufacturing of personal computers. In the early 1990’s, Apple faced serious competition from Amiga and Atari ST, but its greatest fear was IBM PC, which at the time was most popular than all of them together. In 1991, Apple partnered

You May Also Find These Documents Helpful

  • Better Essays

    Mkt230 Unit 3 Assignment 2

    • 1276 Words
    • 6 Pages

    Started in 1976 Apple Inc. was a small computer technology company run out of a garage by three young men, Steve Jobs, Ronald Wayne and Steve Worniak. Up until 2001 Apple only produced consumer computers that were faster than the market competition but reasonably priced. However big changes were seen in 2001 as Apple released the first generation of iPod portable digital audio player, and saw tremendous success in the marketplace with more than 100 million units sold over 6 years. This also sparked the creation of Apple’s iTunes Store which saw songs available for $0.99 and more than 5 billion downloads by 2008 (Wikipedia).…

    • 1276 Words
    • 6 Pages
    Better Essays
  • Best Essays

    BUS 640 Week 6 Final Paper

    • 3869 Words
    • 16 Pages

    In 1976, 21 year old Steve Jobs and Steve Wozniak together, in the garage of Jobs’ Cupertino, CA home, they founded a new company which they christened “Apple”. Their goal - create an inexpensive and simple to use computer. Apple was established in 1976. Apple was incorporated on January 3, 1977 as Apple Computer Inc. Apple is probably the most well-known company when it comes to manufacturing technology that is innovative.…

    • 3869 Words
    • 16 Pages
    Best Essays
  • Better Essays

    Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers…

    • 1357 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Evironmental Scan Paper

    • 1781 Words
    • 5 Pages

    According to Apple they are a worldwide company that produces consumer electronics, computer software, and commercial servers. Apple’s main product lines include the iPad, iPhones, iPod music player, and the Macintosh computer. In April 1976 Apple’s founders Steve Jobs and Steve Wozniak produced the first Apple Computer with their introduction of the Apple I. They incorporated their company in January 1977 in California and have been in business for over 30 years. Apple has had an up and down track record over that time period but also several proven successful products and brands. They also have demonstrated continual innovation despite some down turns and rough times. The death of Steve Jobs in 2011 presents another down time and set back and presents Apple with a great challenge to continue its innovation and proven success under Jobs’ leadership.…

    • 1781 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    IBM entered the market in 1981 and gave Apple its first real competition. Apple managed to bounce back and thrived on this competition to abolish complacency and starting findings new ways to stay on top. Macintosh was released in 1984 and they focused on that for the 1980’s and 1990’s. The emphasis Apple put into the Macintosh turned out not being the best decision for the company, and they almost went bankrupt in 1996. What Apple did in response makes them the powerhouse company they are today. In 2001 they released the iPod along with opening their first retail store in Maclean Virginia. The retail store was a huge success for Apple as it allowed them to build a relationship with their customers in person, an advantage they had over their competitors. Apple continued to create other new, revolutionary products such as the iPhone in 2007, the iTouch in 2007 and the iPad in 2010.…

    • 2776 Words
    • 12 Pages
    Better Essays
  • Good Essays

    PSY/wk4

    • 1091 Words
    • 5 Pages

    Apple started out on April 1, 1976 with founders Steve Jobs and Steve Wozniak. The first computer they released was the Apple I. It sold for $666.66 and they sold a total of 175 units out of the first 200 that they made. This was a huge step in the begging stages for Apple. Apple was soon to release newer more innovative computers over the years to come. Even the great Steve Jobs, was ousted by Apple in 1985 and it would be one of the biggest mistakes in Apples history. Although much success had come the company hit a rough patch in the 1990’s and did not come around until the return of Steve Jobs in 1996. This is when Apple really started to reinvent itself. Jobs came in and cleaned house, he introduced a whole new corporate philosophy that would change Apple forever. One of the most famous companies to ever reinvent itself is a company that many of us use products from every minute of the day. (Dressler, 2013)…

    • 1091 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which was designed to attract a broader market than the hobbyist clubs. The earliest Apple II used cassette tapes to read and store information, which were unreliable and slow. By 1978, Wozniak had introduced the Apple Disk II at the time was the only fastest and cheapest disk drive available for computers. The Disk II led to the development of software for the Apple II (Funding Universe, 2011). According to Funding Universe (2011), “The introduction of Apple II, with a user manual, at a consumer electronics show signaled that Apple was expanding beyond the hobbyist market to make its computers consumer items. By the end of 1978, Apple was one of the fastest growing companies in the United States, with its products carried by over 100 dealers” (Company Histories, para. 1-8). In December 1980, Apple went public, the company is traded on the NASDAQ exchange and the ticker symbol is AAPL (Common Stock). According to Funding Universe (2011), “The offering of 4.6 million shares at twenty-two dollars each sold out within minutes. A second offering of 2.6 million shares quickly sold out in May 1981” (Company Histories, para. 1-8). In 1998, Apple released the iMac and in 2001, they released Mac OS X, an operating system that attracted…

    • 1221 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Apple Inc

    • 540 Words
    • 3 Pages

    The non-GAAP numbers of Apple Inc. reflect its economics better. Because, in the existing method of accounting, revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months), while the costs incurred for engineering, sales, marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins.…

    • 540 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Current Market Conditions

    • 480 Words
    • 2 Pages

    Apple Computer, Incorporated is our selection for this assignment. Apple computer is one of the largest computer companies in the world. Steve Jobs and Steve Wozniak founded the company in 1976. Both Jobs and Wozniak dropped out of college in order to establish their company. The positions the two assumed was designer and manager, Jobs was the company manager and Wozniak was the designer. Their first invention was to build a box that completed long distance calls for free. They took replicas of this invention and sold them for profit. Apple was now a legitimate company and in 1982 it grossed over a million dollars in annual sales. In 1985 John Sculley was hired after there was a incident of conflicting business interest involving Jobs. This incident eventually led to the firing of Jobs. Mr. Jobs did not allow this to deter his dream of owning his own business. Jobs decided to start his own computer company, he called it NeXT. His company had limited success, but enough to where in 1996 Apple bought Jobs’ company, and re-hired him as a special advisor. Jobs held that position until dooo where he was named Chief Executive Officer.…

    • 480 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Apple INC

    • 2402 Words
    • 8 Pages

    Apple computer Inc. is a multinational corporation that creates consumer electronic, personal computer, computer software, commercial servers and digital media. Apple‘s core product lines were iPhone, smart phones, iPads, tablet computers iPods, portable media players and Macintosh computers. The founder, Steve Jobs, and Steve Woziak started Apple Computers in 1976 and incorporated it into a company on January 3, 1977 (Cusumano, 2002). For more than two decades, Apple Computers predominantly manufactured computers, which included the Apple II and Macintosh computer product lines. The company upon establishment was successful, but later faced a slump in sales and low market share in the 1990s. Jobs, who had been ousted out of the company in 1985, returned to Apple in 1996 after his company NeXT was purchased by Apple. The following year he became the company’s interim CEO, and afterwards became the CEO. Because of his leadership style and philosophy, Job subsequently instilled a new corporate philosophy of products and simple design, which began with the introduction of the Mac computer.…

    • 2402 Words
    • 8 Pages
    Better Essays
  • Best Essays

    Apple's Swot Analysis

    • 2608 Words
    • 11 Pages

    Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. The company used this name for the first 30 years until it removed the word “Computer” on January 9, 2007 to reflect its expansion into the consumer electronics market in addition to its original computer market.…

    • 2608 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Apple Inc.

    • 1184 Words
    • 5 Pages

    Security- With just 5% market share in the PC market, malware and virus writers have mostly ignored the Mac. Now with the success of Apple’s iPhone it will make them a target that…

    • 1184 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by Steve Wozniak and Steve Jobs with the name of Apple Computers in 1976 in California, it already achieved annual sales (in fiscal year of 2008) around $ 32.48 billion dollars and has about 35,000 employees worldwide. The firm was known as Apple Computer, Inc. for its first 30 years of existence, but dropped the word "Computer" from its name on 2007, while the introduction of the smartphone iPhone and digital video system Apple TV, breaking down its traditional focus only on personal computers. This is a representative of the company’s continuing expansion into other markets beyond its traditional focus on computers.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977.The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone.…

    • 1609 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Apple E Business

    • 2472 Words
    • 10 Pages

    Apple is an American firm that designs and sells computers, electronics and computer software (Apple 2011). The company got its inception in 1976 by three main people. They were Steve Jobs, Steve Wozniak and Ronald Wayne. At start the company only focused on the manufacture of computer hardware. Its first product of computer was named Apple I. The company later introduced its other products in 1977 and 1980 respectively (Apple 2011). These were named Apple II and Apple II. The company later introduced the Lisa and Macintosh in 1982 which had more advanced features.…

    • 2472 Words
    • 10 Pages
    Best Essays