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Apple Strategic Change and Core Competency Essay Example

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Apple Strategic Change and Core Competency Essay Example
Topic 1: Critically examine a period of strategic change for an organisation of your own choice. Outline the triggers for change and the approach to strategic change in your case. Discuss the extent to which this strategic change built on or transformed the existing core competencies of the organization. Explain the most significant organizational issues facing the managers implementing this strategic change and how effectively they were managed.

A STRATEGIC ANALYSIS OF APPLE CORPORATION [pic]
A essay study submitted in the partial fulfillment of the requirements for the subject “Strategic Management 2”

Submitted by Tianyu Lin
Student ID: 4093468

BRIEF HISTORY OF APPLE
Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. While Jobs and Wozniak were young with little to no assets, Ronald Wayne was older with personal assets and was scared to put these at risk. This resulted in Wayne selling his share of the company back to Jobs and Wozniak for a reported 800$. Today Wayne’s share of the company would be worth over 3 billion dollars.

TRIGGERS FOR CHANGE ON STRATEGY
There are mainly four factors will lead an organization decide to change its strategy: Market change, Technology, Political and Culture. For Apple Inc., in 1981, things got a bit more difficult. A
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