Apple
Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion, (CNN, 2012) as well as the largest technology company in the world by revenue and profit, worth more than Google and Microsoft combined. (Appleinsider.com, 2012)Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds, financial data and business strategies and performance to assess its current position and potential developments.
Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful.
Background
Apple is probably the most well-known company when it comes to the making of technology that is cutting edge and something that everyone wants to have in their possession. Apple Computer first came to be a company in 1976 when Steve Jobs and Steve Wozniak when they released the Apple I and was located in Cupertino, California. These two young men dropped out of college, and were often viewed as outcasts in most of the places that they were at, including schools, which could have been the reason that they dropped out of college. As most people have heard, Apple really started in the basement or garage, depending on who the person talks to rather than at some expensive business location. Which is perhaps the reason so many people were first intrigued by the brand and could be the reason that the computers were such a success, they were created by guys that knew what they wanted and passed this on to the rest of the world. And what they wanted was something that other
Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful.
Background
Apple is probably the most well-known company when it comes to the making of technology that is cutting edge and something that everyone wants to have in their possession. Apple Computer first came to be a company in 1976 when Steve Jobs and Steve Wozniak when they released the Apple I and was located in Cupertino, California. These two young men dropped out of college, and were often viewed as outcasts in most of the places that they were at, including schools, which could have been the reason that they dropped out of college. As most people have heard, Apple really started in the basement or garage, depending on who the person talks to rather than at some expensive business location. Which is perhaps the reason so many people were first intrigued by the brand and could be the reason that the computers were such a success, they were created by guys that knew what they wanted and passed this on to the rest of the world. And what they wanted was something that other